(PRWEB) September 20, 2005
Atlanta, GA (PRWEB) September 20, 2005 Â The Chief Marketing Officer (CMO) Council, an elite affinity group of chief marketing executives in the high technology industry, and KnowledgeStorm, the InternetÂs top-ranked technology content and search site, recently partnered to conduct a thought-leadership study titled Define WhatÂs Valued Online, which explored the critical relationship between online technology researchers and IT vendors. The results of the Define WhatÂs Valued Online study will be covered in a one-hour Webcast hosted by KnowledgeStorm on September 27 at 2:00 p.m. ET.
Millions of BtoB technology buyers gather real-time, relevant data from multiple online sources as they seek to make more informed and complex purchasing decisions. Both business and technology executives are involved in gathering knowledge, insight and third-party validation during the process of sourcing business-critical IT solutions and services.
"The results of the study give both technology buyers and solution vendors greater insight into purchase decisions,Â said Laurie Hood, vice president of marketing at KnowledgeStorm. ÂThe information we gained through this study illustrates how IT buying is shaped, influenced, qualified and driven by online content distribution and consumption."
So just how compelling is online technology content to those who access it? Some key findings from the study provide insight into just how useful and persuasive online technology content is to those who download it:
- Online Technology Content is a Key Ingredient in the IT Buying Process
Nearly 90 percent of survey respondents said that online content has a moderate to major impact on vendor preferences and selections.
- Content Type Most Frequently Read and Shared with Peers
"Vendor white papers" were the most popular type of technology content read and shared with peers (58% response). Other high scoring content types included "Product reviews" (54%) and "Analyst research reports" (52%).
Â Content Type Providing the Best Decision Support Value
63% of the surveyed audience ranked the decision support value of Professional association research reports/white papers as "High" or "Very High." Analyst generated research reports/white papers came in second at 58%.
Join KnowledgeStorm for a live Webcast on Tuesday, September 27 at 2 p.m. ET / 11 a.m. PT to learn what over 1,400 survey respondents said about online technology content usage and its influence on IT buying. Register Now to attend this event.
Some of the topics to be covered in the Webcast include:
- Is online technology content a key ingredient in the IT buying process?
- What is the satisfaction level with online content?
- What are the top technology content pet peeves?
- What type of content is most frequently read and shared with peers?
- What type of content provides the best decision support value?
Register Now to attend this event.
Founded in 1998, KnowledgeStorm is the InternetÂs top-ranked technology solutions content and search site. With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes KnowledgeStorm, specialty search sites and syndication partners. Technology vendors use KnowledgeStormÂs efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com.
About the CMO Council
The CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. Based in Silicon Valley, the Council works to further the stature, credibility, influence and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector.
More than 1,300 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $45 billion in global marketing expenditures for many of the worldÂs foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. For more information, please visit our web site at http://www.cmocouncil.org.
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