Bling Bling Helping Victims of Hurricane Katrina

Share Article, a company out of Los Angeles that manufactures hip hop jewelry and bling bling, is donating $5 from every order placed on their website between September 2nd and Septmeber 5th to help relieve the suffering of Hurricane Katrina victims.

Who ever said bling bling jewelry is too flashy and self-indulgent hasn't heard of Icedoutgear. After the tragic events of hurricane Katrina, the management of the hip hop jewelry manufacturer decided it was time to put their high website traffic to good use. They posted a banner on their iced out jewelry website letting their customers know that for the next 3 days, $5 from every order will be donated to help the victims of the hurricane. However, Iced Out Gear did not stop at just that. They also decided to utilize their mailing list of over two hundred thousand subscribers and sent out a request for donations to the American Red Cross. While it was impossible to track the response of that mailer, since it linked directly to the Red Cross website, one can imagine what two hundred thousand people can accomplish, even if they each donate only one dollar.

So what exactly is this bling bling and hip hop jewelry? On Icedoutgear's website one can find a huge variety of products, all manufactured by them. Hip hop jewelry extends across a wide selection of merchandise assortment, ranging from LED Belt Buckles to hip hop clothing, to even such hip hop gear accessories as Pimp Cups, which are going to be very popular this Halloween as part of the ever-present Pimp Costume. When it comes to hip hop jewelry and bling bling, which is all the rage these days, Icedoutgear is known as the place to shop. Only here can you find a replica diamond chain, like those worn by hip hop starts Jay-Z and 50 Cent, for a mere fraction of the thousands that a genuine chain would cost. More and more companies are starting to realize the potential in the mainstream market of bling bling jewelry and are contacting Icedoutgear for custom made pendants, dog tags or even pimp cups. For example, Icedoutgear recently did a custom G Unit Spinner, hip hop jewelry pendant for Interscope records, to be used in their promotional campaign for G Unit's "Beg for Mercy" album.

As far as the drive to donate money to the victims of the New Orleans hurricane, it was just something that felt right. "Seeing the images on the television was really heart breaking – we just knew this was the right thing to do," says Dan Gershon, president of Icedoutgear. "We knew that our hip hop jewelry customers would get that email and do what they could to help out our fellow Americans in need." So next time you see some television host criticizing the bling bling culture and the flashy hip hop jewelry – think again. These businesses not only bling, but they contribute to the economy and are ready to help out their neighbors in time of need.

Icedoutgear would like to remind every one that in this time of need for so many victims of Hurricane Katrina - all cash donations go a long way – please donate what you can at The American Red Cross.

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Eric Liberman
Iced Out Gear
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