MGSE Releases The US Market Entry Newsletter: Cites Important Trends in Marketing, Digital Media and The US Consumer of Tomorrow

MGSE's newsletter highlights the latest business, technology and consumer trends in the US marketplace. The US Market Entry Newsletter is designed for UK and European organizations interested in achieving successful US market entry.

Santa Monica, CA (PRWEB) September 21, 2005 -- Monette Gomez, co-founder of MGSE, announced the release of its latest issue of The US Market Entry Newsletter. MGSE, an international marketing firm, works with companies in the US, UK and Europe who desire to introduce their products and services to the US market. It specializes in market evaluations, facilitates market entry, and provides on-going marketing management services.

The lead feature of the newsletter urges UK marketers to consider co-branding and licensing opportunities as part of their marketing strategy for US market entry. The newsletter cites recent activities by Apple Computer partnering with Volkswagen and other efforts by worldwide brands. Ms. Gomez says, The opportunities are there, you just need to find them and figure out how to match your brand with perhaps an unlikely partner."

The US Market Entry Newsletter provides key marketing insights and tactics designed to give overseas companies a competitive edge in their approach to the US market. The latest issue has a Special Focus section, which takes a close-up look at Digital Media and its impact on consumer Internet activities and shopping behavior.

Ms. Gomez says the response by international marketing organizations to MGSEs first newsletter resulted in many inquiries about US consumer shopping behavior. This edition of the newsletter addresses The US Consumer of Tomorrow and covers consumer trends in E- commerce, US Baby Boomers, and shifts in brand loyalty among other items. Gomez adds, Our newsletter provides information and shares strategic market insights that international marketing and government trade organizations ask about most often."

The US Market Entry Newsletter is available for free at the MGSE web site.

MGSE, founded in 1999, is based in Santa Monica, California and is a member of the British American Business Council Los Angeles. The firm, which specializes in developing marketplace evaluations and facilitates market entry, works with small and medium size enterprises in the US, UK and Europe who desire to introduce their products and services to the US market. Key US market entry services include marketing, operations management, business development, strategic planning, opportunity assessments, demographic profiling, brand development, identifying market niches, and creating new revenue streams. For more information, contact Stephen Esbin or visit http://www.mgse.us.

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