Girlfriend Media Group and Darla Shine Join Together to Demand Respect for Women who Choose their Children Over their Career

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Girlfriend Media Group (GMG) announced today that total 180!, the first magazine for professional women turned stay-at-home moms, and Darla Shine, author of the newly published book HAPPY HOUSEWIVES (ReganBooks; September 2005; ISBN 0060859202), have partnered to create a united voice for career women who are abandoning their briefcases to stay home and raise their children.

Girlfriend Media Group (GMG) announced today that total 180!, the first magazine for professional women turned stay-at-home moms, and Darla Shine, author of the newly published book HAPPY HOUSEWIVES (ReganBooks; September 2005; ISBN 0060859202), have partnered to create a united voice for career women who are abandoning their briefcases to stay home and raise their children.

"Women are choosing family over career and it truly is a national movement," said Debbie Klett, president of GMG and publisher of total 180! magazine. "According to the 2003 U.S. Census, 6 million women chose to leave the workforce to stay home and care for their families. These numbers are growing exponentially, and it is time for society to notice and embrace this growing and overlooked demographic."

"It's the new feminism," said Klett who is a member of this growing demographic herself. "We're capable, educated women, but we don't want to break the glass ceiling anymore. We are reinventing ourselves and molding our lives around our children's schedules. We're making it work, and we are strong, powerful, and proud!"

Klett and the rest of GMG's co-founders, also career-women-turned-stay-at-home moms, decided to launch total 180! after realizing that there was not a magazine that targeted this valuable audience. With real stories from real moms, GMG has created something revolutionary for the magazine industry. And stay-at-home moms across the country are welcoming total 180! with open arms.

Shine, in her book, Happy Housewives, shares her belief that the feminists sold women a raw deal. She recommends that career women across the country band together to start the "mamanist" movement. According to Shine, women truly can't have it all—work, career, and family—and they are realizing this and leaving their jobs to focus on raising their families. Shine wants women to stop feeling desperate and to take pride in choosing their children over their careers. "Being home, raising your family is the most important job there is," said Shine. "Let's be proud that we put our families first, and let's start a movement to go back home with our babies."

After the launch of her book, Shine planned on continuing her message with her own magazine. Then she found out about total 180!, which debuts in November 2005. The similar voices, styles, timing and messages of HAPPY HOUSEWIVES and total 180! were uncanny and validated the rise of the new feminist movement to Shine. The co-founders of GMG and Shine were excited to discover their similar goals and immediately decided to form a partnership and combine their efforts.

The partnership includes Shine regularly featuring Klett on her radio segment, Real Life with Darla Shine, which airs daily on Doug Stephan's Good Day Show, while readers of total 180! will be treated to Shine's exclusive—and always entertaining—Hot Mama column in each issue. Shine is also a member of the total 180! Advisory Board. By collaborating their efforts GMG and Shine hope to help change society's image of career-women-turned-stay-at-home moms and foster a community in which these women will feel validated, empowered and—most importantly—no longer alone.

About total 180! Magazine:

Premiering in November 2005, total 180! will be the only magazine to target the more than 6 million* women who have left their full-time careers to raise their children (*according to the 2003 census). total 180! will cover the former career women's new stay-at-home mom roles, identity shifts, relationships, financial situations and mental and emotional needs—all in a reality-based voice and style unlike any other women's magazine.

total 180! is about more than just shifting from career to motherhood; it's also a total shift from the way magazines are written and marketed. Women want to feel accepted as they are, laugh with each other, and know they're not alone. total 180! will be the only magazine to finally speak with women instead of to them.

Women can visit total 180!'s web site, http://www.total180mag.com, to immediately sign-up for the subscription-only publication, which will be printed quarterly for an annual subscription rate of $15.95.

About Darla Shine:

Darla Shine is a stay-at-home mom who left her job as a television producer to spend more time with her children. Her radio segment, Real Life with Darla Shine, airs daily on Doug Stephan's Good Day show. She lives with her husband Bill Shine, senior vice president of programming at Fox News, and their two children in Head of the Harbor, NY. Read more about Darla at http://www.darlashine.com.

About Girlfriend Media Group:

total 180!'s founders, Debbie Klett, Kristie Zamboanga, Andrea Bandle, and Sheri Heuer conceived the idea for total 180! over coffee in November 2004. The foursome, all former career-women-turned-stay-at-home moms, met while working part-time for a local magazine. After the idea generated excitement from everyone—friends, family, neighbors and industry professionals—they decided to form Girlfriend Media Group and publish total 180! themselves.

Contact:

Andrea Bandle

(530) 919-0945

andrea@total180mag.com

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Andrea Bandle