Virgil's Fine Soaps Lowers Prices on Its Premium Soap Line for Hardworking Hands

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Virgil's Fine Soaps believes that families need a break. As soaring gas prices take a toll on household budgets, Virgil's Fine Soaps finds a way to lower prices as it expands its premium soap line.

Virgil's Fine Soaps believes that families need a break. As consumers wait and worry about the economic effects of the hurricane season and soaring gas prices take a toll on household budgets, Virgil's Fine Soaps finds a way to lower prices and expand it's product line.

"Instead of using the economy as an excuse to raise our prices, we decided to 'buck the trend' and help customers and retailers." Katie Schroeder, Virgil's Soap Queen (and Vice President) said. "We decided to find ways to reduce costs, but refused to sacrifice quality. We refined the production process and found suppliers and shipping methods that helped us achieve that goal."

The result was a significant 18% reduction in price per five ounce bar of Virgil's Fisherman's Friend, Animal Lover's and Gardener's Green soaps. Wholesale prices enjoyed the same reduction for a case of 12 individually shrink-wrapped bars.

For Katie, the reduction in price is symbollic of what Virgil's Fine Soaps is all about. "This company is a family run business, and we know what it's like to live within a budget. We're dedicated to providing customers a little bit of luxury without taking a big bite out of their wallet."

While the $250 million+ men's personal care market is focusing on the classic Metro-Sexual, Virgil's Fine Soaps designs soaps and gifts that appeal to a guy's practical side. Virgil's homespun feel and classic "general store" brand taps into family and tradition without the use of glitz or macho sports themes. Virgil's line of signature scrubbing soaps help moisturize and protect hardworking hands with aloe and vitamin E.

About Virgil's Fine Soaps

At the heart of Virgil's Fine Soaps is patriarch Virgil— a big-hearted family man with a love of nature and a passion for fishing. A chemical engineer with GM for 35 years, Virgil and wife, Katie (a consumer scientist with Ohio State University), developed Fisherman's Friend Soap. It took two years and 104 experimental batches in Katie's kitchen to perfect the innovative combination of hand-stirred scrubbing pumice, anise essential oils and moisturizing aloe to meet Virgil's high standards. The hobby turned into a business in 2004, when his daughter stepped up full-time to help license and sell Virgil's Fine Soaps. Virgil's other two children help with sales, marketing and website design, and his son-in-law, an executive chef, helps develop new scents. With Virgil's, it's all in the family.

Available on the internet, at http://www.virgilsfinesoaps.com, Virgil's Fine Soaps can be purchased wholesale for retailers and is found in shops and boutiques thoroughout the United States and Canada.

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Katie Schroeder
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