Digital Chocolate Unveils First Series of Truly Networked Mobile Games at DEMOfall Conference

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Digital Chocolate, Inc., a leading publisher of software for mobile phones, has unveiled a new class of networked mobile games that allow consumers to play and connect with friends and members of the Digital Chocolate community, redefining how consumers interact with their mobile phones, the most prevalent computing platform in the world.

– Digital Chocolate, Inc., a leading publisher of software for mobile phones, has unveiled a new class of networked mobile games that allow consumers to play and connect with friends and members of the Digital Chocolate community, redefining how consumers interact with their mobile phones, the most prevalent computing platform in the world.

The first of these new games, Mobile League Sports Network™ (MLSN™) Sports Picks, in which players in the community predict outcomes to upcoming sports events, was introduced at the DEMOfall 2005 conference in Huntington Beach, CA. The game is scheduled to be available for download in October through several major US wireless carriers on a subscription basis.

These new games are based on an innovative client-server architecture that allows Digital Chocolate to create a game-play model based on networked communities of interacting players with regularly refreshed content. With MLSN Sports Picks, members answer questions about upcoming sports events to earn points and gain recognition. To ensure that they receive questions about sports, teams, and leagues that most interest them, members can select their sports preferences. Members can compete and interact in public leagues sponsored by Digital Chocolate, or they can create their own private leagues and invite friends to join them for more serious competition. To further fuel friendly rivalries, players can use the ‘Trash Talk’ feature to taunt and communicate with each other through in-product text messaging.

“The mobile phone is the most ubiquitous computing platform in the world and connects millions of people every instant, but most games are isolated experiences which do not leverage the natural community created by wireless networks,” said Trip Hawkins, founder and CEO of Digital Chocolate. “Since the founding of Digital Chocolate, we have been dedicated to creating games designed for this social computer, that are exciting and entertaining to play; MLSN Sports Picks and other games in this genre are the next evolution toward that goal.”

The company said it will offer two avatar-based games later this year for launch in early 2006 which are also based on the new architecture. AvaFlirting™ invites members of the community to create avatars that go on digital dates and report back on what they did and where they went. Members can revise strategies for their avatars from date to date and make new friends along the way. Digital Chocolate is also developing AvaCars™, an avatar-based game in which members can build and customize digital cars. Members can race against each other, create car clubs, and communicate with each other using text and picture messaging, building communities around their love of cars.

“At DEMO, we consistently look for the innovations that not only have an impact on the technology industry, but also shoulder broader implications on how people interact with the digital world,” said Chris Shipley, executive producer of DEMOfall. “Last year we welcomed Trip Hawkins as a keynote speaker because we were intrigued by his vision for mobile devices and this year we are excited to invite him here again to launch another significant step in realizing that vision.”

The new games are part of a broader strategy to create an entirely new genre of games and game-play for mobile devices. Currently, most games are designed as individual experiences with well defined beginnings and ends. With these new games, players can participate anytime for any length of time, and often help create the content that refreshes the experience for others, thereby breaking down traditional concepts of defined games and playtimes.

“These games are about connecting people and creating communities of players who are constantly engaged with friends and family within the context of their hobbies, advancing mobile gaming to a socially meaningful and modern form of entertainment,” said Hawkins. “We want people to think of our games not as individual experiences, but instead like digital clubs to be shared across a community of members.”

About Digital Chocolate

Digital Chocolate is a developer of games and applications for mobile phones. Based in San Mateo, California and founded in 2003 by software gaming pioneer Trip Hawkins, Digital Chocolate offers some of the world’s most popular and highly acclaimed games, including Mobile League WordJong, Mafia Wars, and Johnny Crash. Since its inception, Digital Chocolate has secured relationships with more than 200 carriers and partners, including Cingular, Orange, Sprint, T-Mobile, 3, Verizon Wireless, and Vodafone and its products are available in over 60 countries around the world. For more information, please visit http://www.digitalchocolate.com.

About DEMOfall 2005

The annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring and U.S. Robotics, helping them secure venture funding, establish critical business relationships and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com.

Contact in Europe:

Digital Chocolate Ltd. (European HQ)

Jaana Wagner

Mobile +358 40 527 5875

Agency contact in Europe:

Netprofile Tech PR

Christina Forsgard

Mobile +358 40 571 9192

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