New UK Report: Why Some Websites Drive Customers Away

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A new UK report, available free of charge on the internet, claims that the one place a business should not use to promote its products and services is in fact its own corporate Website.

The authors of a new UK report, available free at, say that most conventional corporate web sites feature a wide range of links and data that are confusing and distracting for many first-time visitors – such as tabs to pages on shareholder, press and other information. Most potential customers visiting a site want relevant facts only on a specific product or service of interest, no more and no less, director Patrick Rea of Rea-TMA says:

“All users of the internet have experienced the frustration of struggling to find the information they want when following a URL link to a web site. Even if the frustrated visitor doesn’t give up and decides to really persevere in his or her search, this has already created a bad first impression of the business”.

Web designers are increasingly working with marketing professionals to develop an effective strategy using the science of ‘sales process engineering’, which models exactly how and why people buy in the real world, according to Patrick Rea:-

“If businesses and their web designers follow certain tried-and-tested principles of sales process engineering and study buying behavior, it enables them to meet the precise needs of prospective customers. Web site visitors will get the information they want, when and how they want it. It then becomes much more appealing and easier for them to buy from you”.

Part of the web solution is to develop ‘micro-sites’ or specialist pages on each specific product or service group with all the information that an enquiring visitor will want. These pages can then be promoted independently on the internet and through print media.

Information in the free report covers the following subjects:-

1. Why ‘micro-sites’ generate more leads than ‘conventional’ web sites

2. How to win a web site visitor’s immediate attention and interest

3. How to position your business as a ‘trusted source’

4. How to translate that interest into new sales leads

5. How to automate the whole process, for fast leads to a company’s desk-top

The report is available from or by phoning Rea-TMA Marketing on 020 8870 4976.

Issued by:    

Rea-TMA Marketing, London

Tel: 020 8870 4976


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Patrick Rea