S.USA Life Insurance Company, Inc. Launches State-of-the-Art Customer Center in Chicago

S.USA Life Insurance Company, Inc., a financial services company, opened its new Chicago Customer Center with a Consumer Grand Opening event that began Wednesday, September 14 and continued through Saturday, September 17. The Center is located at 55 East Jackson Boulevard.

Chicago (PRWEB) September 22, 2005 -- S.USA Life Insurance Company, Inc., a financial services company, opened its new Chicago Customer Center with a Consumer Grand Opening event that began Wednesday, September 14 and continued through Saturday, September 17. The Center is located at 55 East Jackson Boulevard.

Visitors to S.USA's new Customer Center at 55 East Jackson enjoyed raffles, giveaways and refreshments. S.USA provided insurance planning demonstrations on interactive computer kiosks, free needs analysis and the opportunity to speak with qualified, licensed insurance agents. S.USA strives to bring affordable insurance products and services to the people of Chicago.

"We hope the community will look to us as a resource and partner-one that understands their needs," said Vikki L. Pryor, president and CEO of S.USA Life Insurance Company, Inc. "As our country faces its challenges and people find their own way, we want to help empower them in their lives, beginning with the information they need to make financial decisions. We want to help make them stronger, not just financially, but in every way. We are here to contribute to the growth of the Chicago community. Giving back to the community is part of our business model."

S.USA is a national financial services company serving value-conscious consumers and underserved markets. The company's mission is to empower customers and provide them with the education and tools they need to help take control of their financial destinies.

The Customer Center is open Monday - Saturday and has interactive booths where visitors can research insurance options by themselves online, or ask any of the store's licensed insurance agents for assistance. Customers may also call 1-866-SUSA-123, or log on to S.USA's website at www.susa.com for additional information.

Opening of the spacious, well-staffed center occurs during Life Insurance Awareness month, a national effort focused on the large U.S. population -- an estimated 50 million people -- who presently lack the life insurance coverage needed to meet the long-term financial needs of their families. U.S. Representative Judy Biggert (R-13), Willowbrook, IL is a co-sponsor with Representative Paul Kanjorski (D-PA) of a resolution supporting the second annual awareness month.

S.USA Life Insurance Company, Inc. is one of more than 60 leading life insurance companies and trade associations that have committed resources to the campaign. The National Association of Insurance and Financial Advisors (NAIFA) is a major sponsor of the month, which is coordinated by the Life and Health Insurance Foundation for Education (LIFE), a non-profit organization that serves as the educational arm of the life insurance industry.

About S.USA

S.USA Life Insurance Company, Inc. is a wholly-owned subsidiary of SBLI USA Mutual Life Insurance Company, Inc., a financial services company that is committed to the value-conscious consumer. The company is dedicated to building lifelong relationships with customers and empowering them with the education and tools they need to take control of their financial destinies.

SBLI USA and its subsidiaries are licensed in 49 states, the District of Columbia, the U.S. Virgin Islands and Puerto Rico. With more than $1.4 billion in assets, $120 million in surplus capital, 250 employees and more than 400,000 customers, the company is committed to offering affordable, flexible and easy-to-access products through a variety of integrated channels, including direct mail, telemarketing, the Internet and licensed agents, as it expands nationally.

SBLI USA Mutual Life Insurance Company, Inc. is the parent company to SBLI USA Holdings, Inc., which owns subsidiary companies S.USA Life Insurance Company, Inc. and SBLI USA Diversified Services Company, Inc.

Additional information about S.USA products and services can be found at www.susa.com.

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