D.J. Reardon Company Unveils New Corporate Website--Company Sets New Online Standard for Regional Distributors

D.J. Reardon Company, Inc.-the exclusive distributor of Anheuser-Busch for the Greater Lowell and Lawrence, MA region-recently launched a comprehensive new online platform. The company partnered with Pixel Bridge, a Boston-based Internet consulting firm, to design and develop the website.

TEWKSBURY, MA (PRWEB) September 22, 2005 -- D.J. Reardon Company, Inc.-the exclusive distributor of Anheuser-Busch for the Greater Lowell and Lawrence, MA region-recently launched a comprehensive new online platform. The company partnered with Pixel Bridge, a Boston-based Internet consulting firm, to design and develop the website.

Our Internet strategy is consistent with the Anheuser-Busch philosophy to adopt leading technologies and continuously improve our ability to maintain a market-leading position," says Eric Hanson, President of D.J. Reardon. He continues, We had three target audiences in mind when building this website-our community, our retail customers, and our employees-and we believe each groups online needs have been met. Well continue to invest in the site so it evolves along with their requirements."

The new website has features and functionality devoted to the three unique groups of users:

1. The Community. Visitors can learn about the companys history and its role in the community, make donation requests, find out about upcoming sponsored events, and be directed to Anheuser-Busch corporate sites.

2. Retail Customers. D.J. Reardon customers, which include restaurants like Applebees and Chilis and liquor stores throughout the region, can now interact with the company on a 24/7-basis through a password-protected extranet, performing tasks such as placing orders, checking on the status of orders, and making payments.

3. Employees. Employees at the company can now readily access pertinent company information through a secure intranet. Features include policies and procedures, the company holiday calendar, and a custom-built customer management application.

Working with D.J. Reardon was a rewarding experience for two main reasons," says Scott Stephens, Chairman and President of Pixel Bridge Inc. First, we were proud to have been selected for the project by a company with such a storied history and highly regarded brand. Second, its always preferable to work with organizations that have vision, and D.J. Reardon is way ahead of the pack when it comes to integrating the Internet into its business."

Pixel Bridge quickly developed a detailed understanding of our online needs and then took the ball and ran with it," says Mr. Hanson. We couldnt be more pleased with our selection of an Internet partner."

About D.J. Reardon Company, Inc.
Founded in 1933 by Daniel J. Reardon in Lowell, Massachusetts, the D.J. Reardon Company, Inc. is an exclusive distributor of Anheuser-Busch and affiliated brands for Greater Lowell and Lawrence, MA. The companys current brand portfolio, headlined by the Budweiser brand family, consists of 30 Anheuser-Busch brands, eight Red Hook Brewery brands (affiliated U.S. micro-brewery) and three Kirin Brewery of Japan Ltd. brands (affiliated import brand family).

D.J. Reardon Company is headquartered in Tewksbury, MA, in an 88,000 square foot, state-of-the-art building constructed in 2003 specifically for the companys unique needs. The facility is able to hold 250,000 cases of beer, which helps the company effectively service establishments in 21 local communities. For more information call 978-654-6307 or visit www.djrco.com.

About Pixel Bridge
Pixel Bridge Inc. is a Boston-based Web design and development firm that helps clients use the Internet to improve marketing, sales, and operations. The company seamlessly blends strategy, marketing, creative, and technology expertise to deliver highly effective Internet solutions. Pixel Bridge provides services to small and mid-sized organizations such as Mac-Gray Corporation, Ecko Unlimited, Datawatch Corporation, and the Massachusetts Biotechnology Council, as well as business units of Fortune 1000 companies, including Comcast (Nasdaq:CMCSA) and ITW (NYSE:ITW). For more information contact Pixel Bridge at 617-542-5587 or visit www.pixelbridge.com.

Contacts
Pixel Bridge
Andrea Deck
Tel: 617-542-5587

The D.J. Reardon Company, Inc.
Brian Campbell
Tel: 978-654-6307

###