BurrellesLuce Launches MediaConnect Communications Management Portal
MediaConnect combines all BurrellesLuce offerings in one interconnected location
Livingston, NJ (PRWEB) September 22, 2005 -- BurrellesLuce, the nation's leading media monitoring company, has launched MediaConnect(TM), an online communications management portal, which seamlessly combines media contact information with electronically delivered clipping content. The MediaConnect portal combines contacts, clippings, research and measurement in one interconnected location.
The new, fully integrated MediaConnect portal provides easy access to all of the electronic services customers receive from BurrellesLuce and provides users with the ability to move between services without ever leaving MediaConnect.
MediaContacts(TM), the BurrellesLuce online media directory, is an essential part of the new portal, providing easy access to extensive staff listings and contact preferences for both media outlets and journalists. Building on the successful BurrellesLuce MDOL (Media Directory Online) product, MediaContacts offers many innovative features including Precise Beat Searching and secure personal contact management.
Through an innovative partnership with eNR Services, Inc, a Norwalk, CT based technology company, MediaContacts was designed to interface with eNR's MediaQ(TM) news analysis engine, providing immediate online access to a journalist's recent bylined stories. MediaQ offers users the option to review headlines and read an abstract of the content to gain an understanding of each journalist's hot topics and point of view.
MediaContacts and the MediaConnect portal mark a strong step forward for BurrellesLuce," said Robert Waggoner, Chairman and CEO of the company. We have always employed the latest technological advances to provide the highest level of service to our clients. With MediaContacts and MediaQ, BurrellesLuce provides public relations and communications professionals with a strong, reliable tool for planning and executing programs and campaigns."
Since the launch of the MediaConnect portal, record numbers of BurrellesLuce clients are choosing to have their press clippings delivered in electronic form to MediaContent(TM), the BurrellesLuce electronic press-clipping platform. MediaContent enables clients to create clip books, and internally distribute their news coverage with personal comments included. While clients can still receive their press coverage through the mail, MediaContent users have discovered that dynamic searching and sorting of news in its electronic form is effortless and provides a functional flexibility that is unmatched by traditional clipping services.
BurrellesLuce news coverage includes print, broadcast, and online news sources, including online publications not available in print, news groups, Web forums and chat rooms. For users who need their news coverage as soon as it is released, BurrellesLuce offers Express(TM), a same-day press clipping service that includes all of the major dailies and network newscasts as well as the thousands of online sources. All press clippings from BurrellesLuce -- including those delivered electronically -- feature the full article, with any associated photos, charts and graphics.
MediaMeasurement(TM), the companion product to the MediaContent electronic press clipping delivery platform, adds integrated measurement capabilities to the MediaConnect portal. MediaMeasurement is updated at the beginning of each month, providing a free overview of the previous month's press coverage in the form of presentation-ready charts and graphs as well as Microsoft Excel(TM) spreadsheets.
With a host of ground-breaking new features, the MediaConnect portal represents a sea change for the public relations industry in the way that media content is established, tracked and managed.
About BurrellesLuce:
BurrellesLuce is the world's leading media monitoring company, offering the most complete coverage and analysis of all media through advanced technology and proven editing processes, providing customers with the knowledge and insight they need to stay ahead of the competition and on top of the marketplace.
As industry pioneers for over 100 years, BurrellesLuce has leveraged its experience to assist companies and organizations worldwide in measuring and assessing the value of media coverage to help them make effective business decisions and gain a competitive edge.
To learn more about MediaContacts, visit BurrellesLuce on the Web at www.BurrellesLuce.com/prel, or call Sue Ross at (800) 631-1160.
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