Blue Water Media Helps Planet Beach Tanning Provide Assistance to Victims of Hurricane Katrina

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In the wake of the deadliest natural disaster since 1906, the Planet Beach Tanning headquarters in New Orleans, Louisiana was one of the many businesses hit by Hurricane Katrina. With thousands of employees and offices nationwide, the management wanted to create a Planet Beach message board to provide support for the families affected by this natural disaster.

In the wake of the deadliest natural disaster since 1906, the Planet Beach Tanning headquarters in New Orleans, Louisiana was one of the many businesses hit by Hurricane Katrina. With thousands of employees and offices nationwide, the management wanted to create a Planet Beach message board to provide support for the families affected by this natural disaster.

Planet Beach employed the services of Blue Water Media http://www.bluewatermedia.com, a Washington, DC, website design and marketing firm, to create a web page that allowed all Planet Beach employees to communicate in an online message board. Blue Water Media http://www.bluewatermedia.com registered the domain name and created a blog-like forum that gave employees and family the opportunity to advertise specific needs and donations.

Blue Water Media http://www.bluewatermedia.com divided the site into two straightforward sections: “Can Provide” and “In Need of…” Employees had the capability to give to or receive from any Planet Beach employee in the country by simply posting the information online. Within hours there were hundreds of offers for free lodging, transportation, food and employment.

The message board was designed to be simple and user-friendly supplying people with quick answers to life threatening questions. The site provided the means of communication used to facilitate immediate action when time was of the essence.

Blue Water Media http://www.bluewatermedia.com delivers cutting edge Website expertise by navigating the intersection of marketing, design, and support. Driven by progressive methods of web site analysis and search engine optimization, they shape sophisticated marketing strategies that are tailored to company’s distinct needs. In this case, it translated into high quality exposure for victims of Hurricane Katrina where people could literally respond with help one-on-one from hundreds of miles away.

Planet Beach tanning was founded in Uptown district of New Orleans, Louisiana in April of 1995 by CEO Stephen Smith. He plans to expand operations by 300 locations in the upcoming years.

Blue Water Media

Miya Taguchi

1640 Wisconsin Avenue, N.W

Washington, DC 20007

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