ITtoolbox Blogs Community Reaches Critical Mass with 170 Authors Including Executives, Speakers, and IT Gurus

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The ITtoolbox Blogs community has reached a critical mass of 170 authors, including technology CEOs and executives, industry speakers, and IT gurus. Collectively, this community provides front line insight into today's most pressing IT issues and new product developments to offer a comprehensive view of the IT marketplace.

ITtoolbox, the online network enabling professional IT collaboration, has achieved critical mass with its two year old blog community. The ITtoolbox Blogs program ( pioneered the concept of providing a network of experts from the IT community that writes first-hand about challenges facing the IT market today.

Launched in June 2003, the program has over 170 community authors including technology CEOs and executives, industry speakers, and IT gurus. Collectively, this community provides front line insight into today's most pressing IT issues and new product developments. Over 90,000 visitors tune in each month to read entries and interact with their peer authors.

"ITtoolbox Blogs addresses the chief information need of IT decision makers and influencers by providing high quality information directly from the field." said ITtoolbox CEO Dan Morrison. "ITtoolbox Blogs' impressive lineup of authors range from CEO's to subject matter experts to professionals with more than 20 years of experience. Within the community, users can get a 360 degree view of the IT marketplace from the individuals that are creating and defining the market."

One active community member is David Linthicum, CEO of integration provider Bridgewerx. Mr. Linthicum's blog, "A CEO's Guide to EAI, SOA, & Business Integration," includes regular posts on emerging trends with service oriented architecture (often referred to as SOA) and the importance of properly understanding business requirements when approaching technology and data integration. Mr. Linthicum's blog can be viewed at

Another community author is Chris Eaton, a senior product manager at IBM for DB2 Universal Database, a technology he has worked on for more than 13 years. Mr. Eaton shares his experiences and provides tips and techniques for getting the most out of DB2 including how to exploit new features and releases as they come on-line. Mr. Eaton's blog, "An Expert's Guide to DB2 Technology," can be viewed at

Consultant, speaker, and book author Mathew Moran provides regular tips to IT professionals on how to build a successful IT career. Posts include practical tips and sometimes take on counterintuitive, even unpopular perspectives regarding the value an IT professional provides, all geared towards helping professionals remain competitive and optimize their career satisfaction and earning potential. Mr. Moran's blog, "Notes from the Toolshed: Developing Aptitudes for Dynamic Professional Growth," can be viewed at

Examples of other ITtoolbox Blogs community authors include:

  • Joe Santana, director of organizational development for a global services firm, writes about the skills required for effective IT leadership and how to recruit, develop, and retain IT staff. Mr. Santana's blog can be viewed at
  • Payton Byrd, a system architect and developer with over 20 years of experience provides detailed tips on .NET Architecture and software design and development. Mr. Byrd's blog can be viewed at
  • Security Monkey, an information security expert who chooses to post under an alias, maintains a highly popular blog providing security tips and recounting detailed data forensics adventures. Security Monkey's blog can be viewed at

About ITtoolbox

ITtoolbox facilitates collaboration for IT decision making among peer groups of executives and professionals, helping them gain practical and timely insight into IT issues critical to business. Since 1998, ITtoolbox has pioneered and led the concept of community-generated content for the IT market. Online collaboration tools in the ITtoolbox network include blogs, discussion groups, and a wiki. Advertisers can tap into this community-content experience through services such as ITtoolbox Contextual Match(TM), which contextually bundles advertiser content into the collaborative process. This combination of community-content with advertising value has made ITtoolbox a leader in online advertising, performing for over 520 clients including Microsoft, IBM, Oracle, Dell, and HP.

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Bill Conn