(PRWEB) September 22, 2005
All in all, Google Adsense is a good thing. It's much more often than not profitable to all parties involved.
For example the author of this article uses both of Google's programs to advertise (Adwords) and to generate revenue (Adsense). Google Adsense is an effective form of advertising because it generates the income for website publishers, and it drives traffic to the advertiser's website. The basic concept is that someone will come to the publisher's website, see an ad that they are interest in because it is relevant to the content, and then click on the ad to go to the advertiser's website. As soon as they click on the ad the publisher is paid a referral commission for the traffic. The advertiser is also happy because they now have someone who is interested in their offerings coming to their site. Everyone wins.
Unfortunately it doesn't always happen this way. The problem arises when a website's owner creates fraudulent clicks for the sole purpose of generating Google Adsense revenue. That is to say they manually click on the links themselves, or through multiple different computers, to simulate different people interested in the advertiser's website. They sometimes also use friends and/or family members to click on the ads, hire people from foreign countries, etc. Basically they pretend to be different people clicking on the different advertisements. This is bad for everyone but the publisher who gets income from these clicks. The advertiser has just paid for traffic that is fraudulent and therefore useless. Google is unhappy because if too many people do this, no one will be interesting in advertising with them.
Although Google will not divulge the most fraudulent keywords, after a quick search online it quickly becomes evident. Obviously higher paying Google Adsense keywords and terms will be targeted much more than lower paying ones. Based on this, and findings on the different search engines and discussion forums, the most frequently fraudulent terms are "mesothelioma" and "asbestos." Google of course highly monitors websites related to these terms with Google Adsense ads displayed, but it is suspected that there is still a substantial amount of fraudulent clicks on some of these websites.
Why is Google not getting of these fraudulent clicks completely? Because it's very difficult. How can Google differentiate a valid click from a fraudulent click from different computers, possibly in different countries? How can Google know if the computer in Los Angeles that clicked on mesothelioma is owned by the cousin of the of the website's owner located in New York City? Google attests that it has many security controls in place, and they no doubt closely monitor the payouts from these sites. But the reality is that they cannot prevent it completely. However because of the revenues and profits that these Google Adsense keywords generate to their advertisers, they will continue to advertise them, even knowing that a certain percentage of their costs are going to go to fraudulent clicks.
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For further information regarding this press release, please contact Glenn Scott at 613-282-5571 or by email.