20-Year-Old College Graduate Creates $1.8 Million Ad to Buy a Business

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An American entrepreneur aims to raise money for a business by selling 1 million pixels of internet ad space for £1 each. Rex Liles, 20, hopes to buy his first business within six to 9 months and hopes his �Million Pound Ad� will attract deep-pocketed, opportunity seeking advertisers.

old American opportunist is hoping to raise capital for his first business by selling 1 million pixels of ad space for £1 each on his website’s homepage.

Rex Liles, from Phoenix, Arizona, set up MillionPoundAd.com in frustration in raising capital to buy a business.

Rex said that bringing in investors is not an option: “I would rather not bring in investors because equity financing is so expensive in the long-run, so I decided to try something creative in order to raise money.”

The concept is relatively simple and similar to a classified ad. The MillionPoundAd.com has an ad that is 1000 by 1000 pixels wide, which will be subdivided and sold to advertisers. Advertisers pay money in order to place their logo or image of their choosing on the ad. Every few hours the advertisers’ logo will change positions on the ad so everyone has equal exposure.

“I think this will appeal to businesses and opportunists,” Rex commented, “and perhaps to those who want to own a little part of internet history.”

Despite his site having been online for only a few days, Rex claims he’s already made money and has been contacted by quite a few advertisers.

He believes that his pixels will offer good value because the ad will be kept online for a long time and a portion of all earnings will be put back into advertisement.

“The key when looking whether buying pixels is right for you is to consider the return it could offer in the coming years. I am not simply selling a pixel, but a part of internet history,” Rex explained.

Asked what he will do with his earnings, Rex said, “A portion of earnings will go towards overhead and continual advertisement of the site to ensure advertisers are receiving a good value. Ten percent of what is left will go towards non-partisan charities. The rest will be used to make my dream come true: business ownership.”

Find out more about Rex and his Million Pound Ad at



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