Komunik Releases Maestro Version 4.6.8

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New features enhance access control, reporting, list segmentation and data drill-down.

– Komunik, a leading Canadian provider of multi-channel relational marketing solutions, announced today the launch of Maestro Version 4.6.8, the latest version if its flagship email and web marketing platform. As the platform of choice for many leading corporate marketers, Maestro houses all the features and functions for list management, campaign planning, deployment, and post-campaign reporting.

“The new features added in this version of Maestro enhance our clients’ ability to drill-down into client profiles and segment data for more precise targeting,” said Alain Paquin, president of Komunik. “We’ve also added more enhanced controls to limit user access. This provides an additional level of security, as users can be granted access for campaign management, reports, or contact lists.”

The most notable new feature with this release is the addition of segment opt-in. This enables organizations to set database fields in their contact lists as opt-in, to support the delivery of messages based on specific criteria. For example, if a client wanted to limit deployment of particular campaigns to clients from a certain city of residence, the company could define the city field as opt-in and specify a value for distribution. This would ensure that only contacts meeting this defined criteria would receive the campaign. This feature enhances Komunik’s list segmentation functions, providing precise targeting within a data set.

Additional features added with this release include definable access parameters for user accounts and email distribution for custom campaign reports. Optimizations have also been made to the process of downloading comma separated value (CSV) contact reports, and to error handling for messages sent to either an empty contact list or segment count and to failed test deployments.

Maestro version 4.6.8 is currently available on all Komunik servers. For more information, please contact your account director, or call (888) 904-0710.

About Komunik

Komunik is a leading Canadian provider of multi-channel relational marketing solutions. The company’s ASP solutions offer effective personalized communication technology that help build strong client relationships. More than 200 clients use Komunik’s solutions today, including large corporate marketers such as: Ikea, Columbia House, Desjardins, Rogers, L’Oreal and Rona. For more information, please visit http://www.komunik.ca or call 866-904-0710.

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Andrea Simmons

Marketing Manager

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Andrea Simmons
KOMUNIK
514-904-0710
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