The Senoff Group Will Provide Marketing & Communications Services

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Veteran public relations, marketing and communications specialist Pete Senoff opens a new marketing/communications organization called The Senoff Group. It offers integrated marketing and communications solutions to clients in a variety of industries.

The Senoff Group, an integrated marketing and communications agency, will offer a diverse range of services and capabilities to Southern California-based companies, organizations and individuals starting September 19, 2005.

Created by Pete Senoff, the president of the organization, The Senoff Group (TSG) is a byproduct of the principal’s more than 25 years of marketing and communications expertise in the healthcare, entertainment, retail and consumer electronics industries.

According to Senoff, “TSG will not be a traditional public relations or marketing agency. Our goal is to fit within the infrastructure of our clients’ own organizations and companies, as part of their team. We want to provide our clients with solutions to their communications and marketing-oriented concerns and ultimately help them grow their businesses or practices…via creative and cost-effective approaches. We offer comprehensive, strategic and hands-on programs, as well as a range of individual services.”

Prior to the formation of TSG, Senoff provided confidential, one-on-one marketing consultation services for corporate and individual clients. His professional background includes such positions as: Director of Communications for CIGNA HealthCare of California; Business Development & Marketing Director for NexCare Collaborative; Marketing & Retail Director for Mobile Fidelity Sound Lab; Public Relations and Marketing Manager for Little Company of Mary Health Services; Advertising and Public Relations Director for Atlantic Records; Vice President of Client Services for Levinson Public Relations; Project Manager for Davies Communications; and Merchandising and Publicity Director for Motown Records.

More details about The Senoff Group’s services, capabilities and initial clients will be announced shortly. You can also reference TSG’s Web site: http://www.thesenoffgroup.com.

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