Eczema Week Focuses on Families

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Shielding Lotions can help young eczema sufferers find relief.

Eczema is one of the most common skin diseases, particularly in infants and children, reports the U.S. Department of Health and Human Services. A chronic, inflammatory skin condition characterized by red, itchy, or scaly rashes, eczema affects an estimated 17 percent of Americans and 90 percent experience their first symptoms before the age of five. Managing the impact eczema can have on the family is the focus of this year's National Eczema Week (September 17-24)

Having a child with eczema in the family can be disruptive to normal family life. Recent statistics show that 52 percent of parents caring for children with eczema feel they have no control over their child's condition, 23 percent never get a good night's sleep and 15 percent feel the whole household is disrupted.

According to the ISOLATE report (International Study of Life with Atopic Eczema) the largest and most comprehensive study ever conducted into the impact of eczema on patients' lives and relationships, a child with eczema may waken several times a night because they've scratched so much they need bathing or because they need more cream applied. This can really take its toll on parents – 12 percent of those surveyed felt there was a lot of tension in the family because of eczema and 30 percent said caring for the child takes a lot of effort.

Recent research into moisture retention and the ability of skin to heal may hold out a promise of a more normal life for families with children suffering from eczema. This is an entirely new concept in skin care requiring a new classification – a Shielding Lotion.

Conventional lotions used to alleviate itching and dry skin contain glycerin, until recently regarded as the standard that all humectants are measured against. A Shielding Lotion keeps moisture-robbing irritants away from the skin, while proprietary all-natural 'super' humectants with a moisturizing factor no less than 6 times greater than that of glycerin, hydrate the skin throughout the day or night.

The accumulated effect is fully realized after only a few days of repeated use resulting in skin that has rarely looked or felt so good.

According to Dr. Peter Helton, a board-certified dermatologist specializing in cosmetic dermatology, Shielding Lotions help prevent skin damage and allergic reactions by bonding with and protecting the skin. "They not only add moisture to your skin, but also help stop the loss of your natural moisture," says Dr. Helton. "We have been treating hand eczema patients with it, applying their medication first in the morning, then applying a shielding lotion several times daily."

Because a Shielding Lotion does not wash or rub off, it protects the skin all day – or all night - long. “Patients have been able to stop their medications and continue only with a shielding lotion to control their eczema condition,” reports Dr. Helton. This is very good news for the parents of children with eczema.

For more information about shielding lotions visit


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Olesja Mueller
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