Fashion and Technology Take Next Leap, Tote Bag Bridges Real and Wireless Worlds

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Mixx, one of the nation's hottest fashion/tech accessory companies, just launched a tote bag with a unique link to wireless/Internet technology. An alliance between Mixx and NYC based Grafedia makes it all possible.

A new women's tote bag for sale at Urban Outfitters is the world's first with a built in link to the Internet…at least for a bag that has no batteries or wires.

Following a series of conversations between design & fashion accessory darling Mixx, Inc. and John Geraci, the creator of Grafedia -- an NYU graduate student project turned techno fascination -- Mixx added a Grafedia link to one of its Fall 2005 bags. There's no microchip sewn in the lining, just a design element underlined in blue.

Once recognized as a "Grafedia" anyone can email, or text message from a cell phone to receive further communication. In this case, the design is a heart shape with "Arf" underlined. Those in the know then email or text message to see what's up.

"We are always interested in adding dimensionality to our products and additional forms of communication with our customers" says Juliette Fassett, founder and president of Mixx. "We waited for the right opportunity for a relevant experience that's contextual, humorous, and interesting. It also had to be the right type of product design element to honor the original intent of Grafedia, which is a street art movement crossed with communications technology."

The Arf Tote, which hit the shelves at Urban Outfitters in mid September, is already showing up on the radar of leading trend watchers. Recently selected as a case study for presentation by WGSN London, the Arf Tote is being considered a potential branding and guerilla marketing model for other fashion makers to follow.

According to Fassett, the blend of fashion and technology via Grafedia is a completely logical next step for Mixx, which has quickly become a player in the nascent wireless fashion accessory space.

One of the nation's hottest fashion accessory companies, Mixx continues to bring irresistible consumer goods to market. The Arf Tote and other Mixx accessories are available through Urban Outfitters in prices ranging from $15-$29.

For more information about Mixx and its entire product line, visit or call (503) 224-0795. For more about John Geraci and Grafedia visit w

More About Mixx, Inc.

What began as a personal adventure for uber businesswoman and world traveler Juliette Fassett, a Fortune 100 corporate refugee, is rapidly becoming a destination and source for global commerce.

Based on her personal blend of taking chances, leveraging her Hollywood contacts, outsourced fulfillment and outstanding products…Mixx is a compelling hot spot in the world of imported consumer products at

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