NEW YORK, (PRWEB) September 24, 2005
KanoodleÂ®, a leading provider of sponsored links for content pages and search results, today announced the appointment of Douglas L. Knepper as vice president of business development. Reporting to chief marketing officer, Mark Josephson, Mr Knepper will be responsible for developing relationships with leading publishers and media companies.
KnepperÂs expertise lies in developing new businesses and partnerships to help publishers build their businesses. Having previously worked at Publishers Clearing House, iVillage, USA Weekend Magazine, and Intuit Corporation, Knepper has the hands-on knowledge of the market that matches KanoodleÂs goals. While at Publishers Clearing House, he established a new business unit, developed hundreds of partnerships and created new incremental, multi-channel programs.
ÂDoug has a proven ability to develop winning relationships with the biggest sites and publishers on the Web. IÂm confident that heÂll help us develop more innovative solutions for our partners, build on the existing client base, and spread the word about the unique benefits that Kanoodle brings to publishers,Â said Mark Josephson.
Knepper graduated from New York University with a BachelorÂs degree in Economics and is on the board of directors for the Direct Marketing Association (DMA) of Long Island.
Kanoodle provides advertisers an unparalleled opportunity to leverage text-based, cost-per-click sponsored links to reach their customers on the Web's content destinations and search engines. Kanoodle's products -- ContextTargetÂ for context-targeted sponsored links, BehaviorTargetÂ for behavioral-targeted sponsored links, LocalTarget for location-targeted sponsored links and KeywordTargetÂ for search-targeted sponsored links -- are distributed on networks of high quality search and content providers, including MarketWatch.com, MSNBC.com, USATODAY.com, CNET's Search.com, the InfoSpace search properties and Kanoodle.com. Kanoodle was founded in 1999 and has offices in Buffalo, NY and New York City.
Hill & Knowlton for Kanoodle
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