Bharosa Introduces a New Class of Online Identity Theft Protection Solutions: Virtual Authentication Devices

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Strong security, characteristic of hardware authentication devices, meets Web flexibility, resulting in fewer trade-offs for the enterprise.

Bharosa, Inc., a provider of solutions to combat online identity theft, today announced that it has become the world's first provider to offer a new class of online security known as Virtual Authentication Devices.

Like their hardware and software token-based counterparts, Bharosa Virtual Authentication Devices provide the enterprise with optimal defenses against identity theft crimes including Phishing, Trojans and Malware.

Yet Bharosa's technology uses no hardware or proprietary software installations of any kind. This brings, in addition, the advantages of a non-device dependent approach—including low cost, flexible deployment and ease of use.

The result is less need for the enterprise to consider strong security and flexible deployment options as trade-offs. "Why should our clients have to sacrifice usability, cost and other core business concerns to achieve top notch security," says Bharosa CEO Jon Fisher. "Our mission is to pioneer something entirely new in the online authentication space, a new option that combines the important attributes our buyers may be looking for in an actual physical security device, without having to sacrifice easy, quick and flexible deployment over the Internet."

That mission began in 2003, when online security industry veterans founded Bharosa, which means trust in Hindi, in order to develop Web alternatives to traditional token and appliance-driven authentication systems. Today, numerous patents are pending on the suite of Bharosa Virtual Authentication Devices, and the technology is licensed in enterprises across industries, such as Financial Services, ASPs, e-Commerce and Health Care, representing more than 2M worldwide users.

About Bharosa Virtual Authentication Devices

Bharosa Virtual Authentication Devices are simple graphical images which online account holders can use to authenticate their identity at login, much like the way they enter their PIN at the ATM. Yet what lies behind the graphical Device interfaces is far more sophisticated. Much of the power of Bharosa's PIN Pad, Keyboard, Slider and Wheel Virtual Devices lies in what the user can't see:

  •     One-time encypted data sends and one-time visual experiences without keystrokes.
  •     Sophisticated fraud monitoring, analysis and tracking of each session—by user location, time of day, type of transaction, device and more—which is matched with each user's behavioral profile helping detect possible fraud.
  •     Fluid, server-side infrastructure (no user downloads) deploys quickly and easily to any number of users, or different groups of users. Devices can be invoked in session for sensitive or "flagged" transactions. And they can sit at any customer touch point accessible via a browser—including personal computers, mobile devices, public kiosks or ATMs.

For more information about Bharosa Virtual Authentication Devices, visit http://www.bharosa.com.

About Bharosa

Bharosa, Inc. is a privately held company founded in May 2003 and headquartered in Santa Clara, California. Bharosa offers online security solutions to protect against the rising risks of Phishing, Trojan and Proxy-based fraud. Patent-pending Tracker and Authenticator products offer purely Web-based, second-factor authentication and online fraud monitoring and detection. More information about Bharosa is available at http://www.bharosa.com.

Press Contact:

L. Harris

pr@bharosa.com

(650) 291-3440

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L. Harris