Getting Accepted to the 'Best' College Gets Easier as Unveils New Features for the Fall 2005 College Application Season

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A unique methodology bolstered by improved functionality allows students to find the colleges that are best matched to their personalities and helps them navigate the complex college application and selection process. With Destination-U, families can find the best school for their student and reduce the stress of applying to school without having to pay for an expensive college counselor.

One year after the official launch of the most innovative online college counseling system , is raising the bar once again as it gears up for the 2005 season with a line-up of new features. Destination-U is designed to guide students and families through the increasingly complex college application and selection process. It's College Finder tool scientifically determines the colleges at which the student is most likely to thrive by using key personality indicators and preferences derived from the College Personality Survey. With the enhanced functionality, students and their families will now have access to the most comprehensive and complete set of tools available to help them find and get accepted to the "best" college.

"In the next three months the "angst" level for more than 1.5 million college-bound students and parents alike, will dramatically rise as they begin the arduous process of sorting through ranking lists, "hot schools" lists and available resources, online and offline, and face the daunting task of selecting and applying to the colleges of their choice, only to be followed by the agonizing waiting game for admission notices," said Destination-U founder, Toby Waldorf, a certified college counselor, who has been guiding college-bound students and their parents for 15 years in unbiased searches for the college environment that best matches the student.

"It is evident by the positive reactions that the innovative college counseling service has received since the initial launch last fall, that the guidance counselor-to-student national ratio of 477 to 1 is greatly effecting students ability to get the help they need in researching, applying to and selecting the college that is the best fit for them," added Ms. Waldorf. "The college application and selection process gets more complicated by the day. The enhanced features found on, including the College Finder, are designed to make the process smoother for everyone involved."

Leading off Destination-U's enhanced feature set is an improved College Finder. The College Finder recommends schools that match a student's personality, interests and aspirations. Now students not only have the ability to create a customized list of well-matched colleges, but they can also drill down into individual schools to get an analysis of why they do or do not match well. Additionally, Destination-U's college counseling tools take into account how affordable each college is and how likely the student is to be admitted.

Destination-U has also added private chat sessions with an experienced college counselor to its offering. Now students can get answers to all of their college admissions questions conveniently. Destination-U's chats are a very affordable alternative to an expensive college counselor.

Destination-U differentiates itself from existing college sites with its college finder algorithm developed through interviews and statistical analysis of thousands of satisfied college students. Destination-U's proprietary research is conducted on the needs, attitudes and behaviors of a cross-section of over 18,000 full-time college students, enabling Destination-U to provide the insight and essential information needed by college applicants to make informed decisions and find the colleges where they will thrive. The research is based on the time-tested matching methodology and the latest in psychology and research-driven student attribute analysis that founder Toby Waldorf has successfully employed for years in her private college counseling practice.

On the site, students complete the College Personality Survey, which creates a customized and College Personality Profile, a valuable tool in deciding which colleges are right for them. The emphasis is on need, attitude and aspirations as a way of making great decisions about higher education.

About Destination-U

Destination-U is the only online service that delivers customized college personality based matches as well as expert advice on how to get accepted to the best college. Based on an exclusive college-matching engine, Destination-U helps students find and get accepted to the best college by focusing them on colleges that are a great match for their needs, interests, and aspirations Destination-U was developed by experienced college counselor, Toby Waldorf. For more information, visit: and

About is a free, easy to use, consumer site sponsored by Destination-U. reveals four, five, and six-year graduation rates as well as the cost of tuition at college and universities around the country. The site quickly provides college-bound students and their parents with difficult to find information they can use to help make more informed college choices. For more information, visit

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