Western Kentucky University Football Season Ticket Sales Ahead of Last Year, Thanks to New Ad Campaign

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The campaign stresses the value of WKU athletics; itÂ?s the first time the program has gone outside for professional advertising help

Season ticket sales for this year's Western Kentucky University football games have already significantly surpassed last year's sales, thanks to an exciting new ad campaign produced for the university by The Liberty Group, a Bowling Green-based ad agency.

The campaign includes 30- and 60-second television spots as well as radio ads, outdoor boards and print ads.

The television and radio spots were created for The Liberty Group by the team of Zeh Arndt Creative of St. Petersburg, Fla. and High-Fiber Design of Tampa, Fla. The spots have been running for about three weeks and have created significant excitement about the upcoming WKU football season, according to WKU Athletic Director Dr. Wood Selig.

“It has been nothing short of phenomenal,” Dr. Selig said. “I can't walk around Bowling Green without dozens of people coming up and raving about the radio and TV spots, and about how the whole campaign is eye- and ear-catching.”

Dr. Selig said season ticket sales are already more than 15 percent ahead of last year, even though the sale of season tickets will continue.

“I'm more than pleased,” Dr. Selig said. “We certainly got our money's worth. I think we've shocked people with the campaign's professionalism – many people didn't think we could accomplish this level of quality with the budget we had.”

Tim Earnhart, president of The Liberty Group, said his agency first got involved with WKU athletics by doing some ad work for the women's basketball program. The agency then pitched the university's athletic department, and was awarded a contract last July to develop ads for WKU's football program as well as its men's and women's basketball teams.

When The Liberty Group and WKU agreed to develop radio and TV ads for the football program, Earnhart turned to High-Fiber Design and Brian Arndt of Zeh Arndt Creative. Arndt creates in-game teases and promos for ESPN, the NHL, the NBA and the NCAA, among others.

“Brian Arndt is about the best there is when it comes to television and radio spots that deal with sports,” Earnhart said.

The ads that the team put together feature real players talking about WKU football, interspersed with the sights and sounds of the game. The ads are fast-paced, colorful and exciting.

The campaign, “This Is Western Kentucky Football,” kicks off a season in which WKU begins work on a $35 million stadium renovation program that will expand the university's football stadium from 17,500 to 25,000 seats.

“We wanted the advertising campaign to run concurrently with the renovation so people won't define our program for us – we wanted to do that on our own,” Dr. Selig said. “We've always done our TV and radio production in-house, but it has always been a hodge-podge of ideas and themes, with no real synchronized message. So this is a natural step in our evolution.”

Earnhart said the ad campaign will begin emphasizing WKU mens' and womens' basketball starting in October.

About The Liberty Group: Based in Bowling Green, Ky., The Liberty Group is a cutting edge marketing, advertising, public relations, and print communications agency. Clients include General Motors, Marsh USA, Wendy's, Risk Solutions International, The National Institute for Animal Agriculture, Diligent Health, Synaxis Group, The Kentucky Transpark, and Bowling Green Area Chamber of Commerce. To learn more, visit http://www.libertygrouponline.com.

About Zeh Arndt Creative:

Based in St. Petersburg, Fla., Zeh Arndt Creative has established a national reputation as a highly imaginative shop that cuts to the heart and delivers colorful messages that work. Clients include Sony Ericsson WTA Tour, Durango Oakfire Steakhouse, ESPN, Eckerd Youth Alternatives, Hits! Entertainment Systems, Prado Vision, Stridepoint, and a number of leading ad agencies that rely on Zeh Arndt Creative to help with their most valued clients. To learn more, visit http://www.zacreative.com

About High Fiber Design:

Based in Tampa, Fla., High Fiber Design has been developing highly creative and practical design solutions for clients from around the world. Clients include United Bank of Switzerland (UBS), Swiss Photographers Association, InfoSight, RavenEye, Stridepoint, Allen Interactions, Hits! Entertainment Systems, and BlueCotton. To learn more, visit http://www.highfiberdesign.com..

Western kentucky university:

Western Kentucky University is in Bowling Green, Ky., a city of 50,000 people. Its undergraduate division provides four-year programs leading to the bachelor of arts, the bachelor of fine arts, the bachelor of general studies, the bachelor of science, the bachelor of science in nursing and the bachelor of music degrees. Eighty-eight academic majors and 57 academic minors are available. Graduate Studies offers the master of arts, master of arts in education, master of business administration, master of science, master of music, master of public service, and the master of public administration. The university aspires to be the best comprehensive public institution in Kentucky and among the best in the nation.


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