New Website Design Launched

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IRON Solutions and AGCO have re-launched the AGCO websites with enhanced search capabilities, improved navigation and localization of the site for French and Spanish speaking visitors.

Scott T. Derksen, senior vice president of technology and development of IRON Solutions, ( and John Hoffmann, manager of dealer support services of AGCO, ( today announced the successful re-launch of the AGCO websites.

“Adding value to our dealer network is our passion,” states Hoffmann. “We partnered with IRON Solutions on ( because the relationship is highly responsive and it also connects our dealers easily to ( with no added input effort and very low costs. Together we have worked very hard to enhance our search capabilities and bring value to both our buyers and sellers of used AGCO products and competitive trade-ins.”

“We are very proud to have been able to respond to AGCO’s needs in such a timely fashion,” states Derksen. “In addition to the look and feel re-alignment to the new corporate logo, which was announced today in concert with our release, we have been able to include enhanced navigation and localization of the site for our French and Spanish speaking visitors.”

“With over 100,000 user sessions per month our customers are very pleased with the online marketplace. This has been a banner year for the site as we have passed the milestone of 4,000,000 hits per month! We are also pleased to be a gateway to increased exposure on, which adds an additional 14,000,000 hits and 220,000 monthly visitors. Combined the re-launched site offers a reach for our dealers that is unsurpassed in the entire industry,” said Hoffmann.

“Users tell us they love (,” says Hoffmann. A recent dealer email from Pentagon Farm Center included these comments: “We have found MachineLocator and IRONSearch to be one of the easiest to use for both the customer and the dealer and we have had over 1500 emails from buyers on the systems so far!”

The new interface is a joint effort between the IRON Solutions ( development team, led by Derksen, and AGCO’s Dealer Support Services Group in Duluth, GA. “We really focused on AGCO’s brand identity and worked to bring the user to the information they are looking for in the language of their choice.” stated Derksen.

IRON Solutions, LLC is the leading source of Equipment Market Intelligence, a joint venture of NAEDA (North American Equipment Dealers Association), the Affiliate Associations and Central Communications. To learn more about IRON Solutions and its products please visit the IRON Solutions website at

AGCO Corporation, headquartered in Duluth, GA., is a global manufacturer and distributor of agricultural equipment and related replacement parts. AGCO products are distributed in more than 140 countries. AGCO offers a full product line including tractors, combines, hay tools, sprayers, forage, tillage equipment and implements through more than 3,900 independent dealers and distributors around the world. AGCO products are distributed under the various well-known brand names AGCOÒ, ChallengerÒ, Fendt®, GleanerÒ, HesstonÒ, Massey FergusonÒ, New IdeaÒ, RoGatorÒ, Spra CoupeÒ, SunflowerÒ, Terra-GatorÒ, ValtraÒ and White™ Planters. AGCO provides retail financing through AGCO Finance. In 2004, AGCO had net sales of $5.3 billion. To learn more about AGCO Corporation and its products please visit the AGCO website at

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Emily Dameron
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