Three Million Copies Sold -- New Insights from a Revolutionary Business Book

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Eliyahu Goldratt, author of the three million copy bestseller THE GOAL, offers further insights into the business theories that have captivated businesspeople and become required reading for corporate managers and MBA candidates worldwide.

THE GOAL is the most unlikely of phenomena; a full-length business-themed novel that introduced radical new management theories and sold millions of copies.

With his non-fiction audio original, BEYOND THE GOAL: Eliyahu Goldratt Speaks on the Theory of Constraints (Gildan Audio/Your Coach in a Box series; http://www.GildanMedia.com), Dr. Goldratt offers straightforward, practical insight into the ideas introduced in The Goal.

Millions of readers come away from reading The Goal with questions about the business philosophy it introduces, the so-called Theory of Constraints, which is so effective that Dr. Goldratt travels the world implementing it at Fortune 500 companies. In BEYOND THE GOAL, he answers the questions raised by his benchmark bestseller, providing an advanced course in Theory of Constraints for listeners who are already familiar with his work or a thorough introduction for those who have only heard of it.

In his only nonfiction audio for the retail market, Goldratt addresses some of the most asked-about elements of understanding and implementing his powerful ideas, including:

  •      The basic assumptions of The Theory of Constraints (TOC)
  •     Why management assumptions must be changed in order to achieve lasting bottom-line results
  •     What is required to establish a foundation for future success
  •     The rules of operations, project management and distribution
  •     How to implement TOC as a holistic approach to continuous improvement.

Millions of managers and those hoping to run the corporations of the future will discover further explanation and greater detail on Goldratt’s revolutionary ideas in BEYOND THE GOAL.

About the Author:

Eliyahu Goldratt’s books have been translated into 27 languages and sold over 6 millions copies worldwide. His consulting company, Goldratt’s Marketing Group, serves clients and conducts workshops around the world.

The author's web site is:

http://www.TOC-Goldratt.com

BEYOND THE GOAL: Eliyahu Goldratt Speaks on the Theory of Constraints

by Eliyahu Goldratt

ISBN: 1-59659-023-8

Price: $29.98 / 8 CDs ($39.98 Canada)

Gildan Audio/Your Coach in a Box audio series

YOUR COACH IN A BOX is a new line of personal development audiobooks from Gildan Audio that bring bestselling authors and lecturers directly to you, at the best prices around.

Gildan Audio is a division of Gildan Media Corporation, a multimedia publisher of books, audiobooks and software. Gildan Audio titles are distributed to the trade by Time Warner Book Group, a division of Time Warner, Inc. More about Gildan Media can be found at http://www.GildanMedia.com

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Melinda Mullin
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