Bluegrass Cellular Chooses Captive Indoor Medias Digital Signage Application
LOUISVILLE, KY (PRWEB) September 26, 2005 -- Captive Indoor Media, a recognized leader in digital signage software development, announced today that Bluegrass Cellular has chosen Codigo as the platform to control their retail digital signage network. The Codigo software suite has already been deployed in one location and will be installed at all 13 Bluegrass Cellular stores over the next 6-9 months.
Bluegrass Cellular will use the system to entertain and inform customers while in the store. The program also allows them to speed product introductions to market and better merchandise to their customers while they are in each respective store.
Because our stores are spread across the state, we have very distinct customer groups," said Kellie Panter, Marketing Manager with Bluegrass Cellular. With the Codigo system from Captive Indoor Media we can easily schedule different information to each of the displays in our stores. This gives us great flexibility to target our message more closely to the interests of each group without having the expense or time lag associated with traditional printed Point of Purchase materials," Ms. Panter said.
Digital signage is gaining momentum with retail institutions because it allows them to control media across a network of stores from a central location. Until recently this technology has been limited to larger institutions with budgets to support the equipment and software costs. But as costs continue to come down, companies of all size are finding it to be an affordable way to increase sales and streamline in-store communication with their customers.
Bluegrass Cellular is an exciting customer acquisition for us," said Brian Nutt, President of Captive Indoor Media. They are using our system in its traditional sense but are also unique because of the way they plan to segment media based on location specific demographics. It is very rewarding to see our system be used to its full potential," said Nutt.
About Captive Indoor Media
Captive Indoor Media is a leading provider of Digital Signage Software solutions. For more information on retail solutions please visit www.captiveindoormedia.com
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