Is A Perfect Website As Unlikely As A Perfect Murder? Watch Europe's Top 100 Companies Having Their Best Shots

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Carnation Consulting Plc. has been investigating the problem for many years by ranking the online appearance of EuropeÂ?s top 100 companies. The summary of its new Internet media research is now available.

What was regarded with skepticism only two years ago by now has become certainty: Web is on a steady ascending course, which is here to stay for several years to come. What has changed since the collapse of the Internet bubble in the late nineties is that companies focus on generating real business results instead of building virtual shareholder value.

Europe has always been regarded as a region lagging behind the US in terms of using the Web to boost business. Carnation Consulting Plc. has put this stereotype to the test by evaluating the online appearance of Europe's top 100 companies.

The summary of the latest survey is now available from the company’s website. The study rates the quality of online communication in Europe, not so much apropos of evaluating individual websites, but to form an overall picture of their practices using the online medium on the old continent.

“It is essential for all successful companies in Europe [and elsewhere in the world] to create online service experiences that deepen loyalty, generate business results, and help organizations thrive amid the real web revolution: the power shift from companies to customers,” says Dr Laszlo Nemes, head of R&D.

“It is a recurring activity of our company to test how European companies live up to these requirements, and starting from 2005, Carnation makes these studies available to the greater public”

The release contains numerical results, and highlights the top seven critical, but still unresolved issues in the world of European corporate web.

Carnation ( is a leading Hungarian online communications company with renowned local and international companies as clients. Carnation offers a constantly growing number of services ranging from creative concept forming through implementation to follow-up of projects.

Hungary joined the European Union in May 2004, as a final milestone in the process of becoming an integral part of the European cultural and economic community. In an effort to enhance communication between companies of the new accession countries, and the former EU 15 countries, Carnation is active in distributing press releases to relevant media in the EU, sharing information about significant events, new products and services, and survey results.


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Laszlo Nemes
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