Leaderpromos.com Named to Counselor Multi-Million Dollar Round-Table (MMRT)

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Advertising Specialty Institute® (ASI ®), the largest media organization in the promotional products industry, announced that http://www.Leaderpromos.com has been named to the Counselor MMRT, as a Top Promotional Products distributor, in the latest issue of Counselor Magazine�s Annual State of the Industry issue.

Advertising Specialty Institute® (ASI ®), the largest media organization in the promotional products industry, announced that http://www.Leaderpromos.com has been named to the Counselor MMRT, as a Top Promotional Products distributor, in the latest issue of Counselor Magazine’s Annual State of the Industry issue.

The 2005 Roundtable consists of three levels of achievement:

  • Gold recognizes sales volumes of $10 million or more
  • Silver honors distributors with sales volumes of $5 million to just under $10 million
  • Distinguished distributors have a sales volume of $2 million to just under $5 million.

The Multimillion-Dollar Roundtable is a designation presented to distributors reporting a sales volume of $2 million and over. Less than 5% of ASI members are eligible, making this a coveted achievement, and a position of some influence as to the direction of the industry as a whole.

Changing times within the industry are reflected within the MMRT, and also in the latest Counselor Top 40 Distributors™ and Top 40 Suppliers™ lists as found in Counselor State of The Industry issue, released in July of this year. The popular annual lists, also compiled with data from the survey results, rank top performing distributors and suppliers by 2004 total sales revenue.

The companies achieving the MMRT, and Top 40 designations earn, and retain, their top spots by capitalizing upon their abilities to simultaneously adapt to their customers' changing expectations while improving service. Continued forward momentum in 2005 will require keeping an eye on several factors, ranging from a competitive environment to rising oil prices.

Timothy M. Andrews, president of ASI, observed: “The results reported in this year's Counselor State of the Industry survey are impressive. Sales revenues have rebounded nicely to 16.9 billion dollars, a record high. I believe focusing efforts upon improving customer service and keeping a watchful eye on economic factors will prove important as we prepare for the second half of 2005.”

ASI and Counselor magazine congratulate these distributors on their accomplishments and welcome them to the 2005 Multimillion-Dollar Distributor Roundtable.

To learn about more trends, successes and important issues facing industry companies and for the complete Counselor Top 40 Distributors™ and Top 40 Suppliers™ lists, read the full version of the Counselor State of the Industry report, available at http://www.asicentral.com/asp/open/news/soti/index.asp. For more information about ASI research initiatives, contact Larry Basinait, Executive director of Member Services at ASI.

About ASI

Advertising Specialty Institute is the largest media organization serving the promotional products industry, with a membership of 21,000 distributor firms (sellers) and supplier firms (manufacturers) of promotional items. Supplier firms use ASI print and electronic resources to market products to more than 18,000 distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 700,000 promotional products, to locate supplier firms and to market services to buyers of promotional products. It provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools.

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Marty Schmayer
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