KnowledgeStorm and Nucleus Research Offer ROI Tools

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ROI tools aid technology buyers with decision making.

ranked search resource for technology solutions and information, and Nucleus Research, a global provider of IT research and advisory services, continue to help technology buyers find solutions to their business needs and better understand the cost and return on investment of implementing those solutions by offering essential ROI tools in the Project Tools section on During their project planning phase, buyers can build a business case to support their technology decisions with ROI tools built by Nucleus Research.

“Nucleus Research partners with companies such as KnowledgeStorm to provide technology specific ROI tools and IT-related research to technology buyers,” says David Brown, vice president of global operations at Nucleus Research. “Our ROI tools provide strategic and practical guidance to decision makers, which help companies embrace and profit from the business implications of their purchasing decisions. Our goal is to help companies, of any size, make the best financial and business decisions.”

These tools quickly enable buyers to determine return on investment, total cost of ownership, payback period and net present value. KnowledgeStorm and Nucleus Research offer 11 ROI tools on KnowledgeStorm’s site, including:

These financial modeling tools have been developed to evaluate the value of a technology decision and to help buyers deliver an accurate assessment of the true results that makes sense for everyone in the decision network, from the project team through to the CFO. These tools help buyers build a business case and support a technology decision.

The Extrusion Prevention ROI Financial Analysis Tool is the newest Nucleus Research ROI tool. Fidelis Security Systems is sponsoring this tool on the KnowledgeStorm site. “Data leakage has become a major corporate governance issue,” says David Etue, director of marketing at Fidelis Security Systems, a software company focused on helping organizations protect their digital assets. “Extrusion prevention is a key solution to address the problem. Nucleus Research and KnowledgeStorm provide buyers the research and tools necessary to understand the benefits extrusion prevention can provide their organization.”

Management decisions need to be made on real-world assessments of how a product will actually perform. Nucleus Research provides an independent financial analysis for buyers to see the benefit of their purchase decisions. Calculations such as return on investment (ROI), total cost of ownership (TCO), payback period and net present value (NPV) can be quickly computed and used to either select the best solution or negotiate better terms on a solution that may have the wrong cost structure.

“Business and technology professionals come to our site looking for information to help them make better, more informed purchasing decisions,” says Rachel Spasser, vice president of business development at KnowledgeStorm. “We have partnered with Nucleus Research to provide Nucleus Research’s ROI methodology to technology buyers where they are searching for solutions. This is an effective way to provide a value-added service to KnowledgeStorm site users, and it is free of charge to them.”

By using the navigation buttons or tabs at the bottom of each workbook, technology buyers are able to go to areas of each workbook where they can enter cost and benefit information. These ROI tools are Microsoft Excel-based tools, independently created by Nucleus Research’s analyst staff. These tools have no hidden formulas or embedded macros, making them simple to download. Buyers may then print a detailed report showing the financial results.

About Nucleus Research

Nucleus Research is a global provider of IT research and advisory services that provides CFO’s, CIO’s and their staffs with the real-world information they need to maximize the business returns from their technology investments. Its analysts blend financial analysis and case-based investigations with comprehensive technology expertise to deliver factual return-on-investment (ROI) data to organizations worldwide. The company uses an uncompromising set of processes and tools to evaluate the financial return on IT assets and is the only firm to gain certification by the National Association of State Boards of Accountancy. Nucleus Research has analyst experts across the entire enterprise software and hardware space and provides clients with ongoing advice to help with both short-term technology decisions and long-term strategic plans. For more information, visit

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet’s top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they needs no matter where their search begins. KnowledgeStorm with its network, search expertise and online services serves as a powerful resource for technology vendors providing them the most opportunities to be found on the Internet and to convert motivated technology buyers into Web leads. For more information, visit

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Amber Reed

KnowledgeStorm, Inc.


Andy Dear

PAN Communications


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