Auto Insurance Quotes on the Web: A Growing Internet Trend

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The power of the internet in all areas of our lives continues to grow exponentially, especially in financial areas like auto insurance. Since 48 states adopted laws requiring drivers to obtain auto insurance, providers have been seeking easier and more efficient ways to offer auto insurance quotes to potential consumers.

According to a statistics reported by Keynote Systems, Inc., the internet is the main source for finding auto insurance quotes today. While over 87 percent of consumers were reported to visit sites with the intention of obtaining a car insurance quote, 58 percent of them reported that they were willing to buy their auto insurance online, too. In fact, Keynote Systems showed in two different reports that auto insurance websites that offered comparative car insurance quotes and resources to potential consumers had a significant advantage over sites and companies that did not.

Yet, some consumers worry about the safety of the web in a world of hackers and computer savvy thieves. However, almost all insurance broker websites are using security encryption to prevent the consumer information from being stolen. It is the same type of encryption that banks and other financial service agencies use. This security has not only made obtaining auto insurance quotes online safer, but also more commonplace.

Why are people looking more to the internet for an auto insurance quote? First, the internet is a great resource for understanding auto insurance and having access to several insurance companies at once. This accessibility offers consumers a way to learn about auto insurance and save money. According to the Insurance Information Institute, it is in a consumer’s best interest to obtain a minimum of three auto insurance quotes to find the best auto insurance rate available. An easy way to obtain these cheap auto insurance quotes is by going to a broker-style website and requesting a quote. These sites also make it more efficient to obtain a quote, as there is usually only one form to fill out, versus going to a number of different company sites or different insurance agents.

Though these sites function as brokers and primarily are there to sell insurance, they also offer a service to the consumer. According to Keynote, Inc., consumers responded more favorably to sites that were not just focused on selling auto insurance, but also offered guides and information to assist them in the process from obtaining an auto insurance quote through the actual purchase of a policy.

Insurance Savings has a number of helpful articles and resources available for people who are shopping for auto insurance and looking to obtain car insurance quotes. Visit Insurance Savings here: auto insurance quote, and find out more about car insurance from how to save to how to understand an auto insurance policy.

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Joshua Miller
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