Leading Independent Mobile Music Aggregator Re-Brands - YR Becomes Indie Mobile

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YR Media re-brands as Indie Mobile to reflect a dedicated focus on building an international presence for Independent music on mobile.

YR re-brands – a declaration of Independents        

Mobile specialists YR Media have today announced their intention to re-brand as Indie Mobile to highlight their focus on promoting and distributing music from the independent labels.

YR Media originally started as YourRelease Ltd in 2000, providing online and mobile marketing services for record labels. The company launched award winning agency brand YR Media in 2002, making a strategic decision to focus exclusively on mobile. Since this launch YR has become one of the leading mobile music aggregators in the UK representing over 75 labels and 60,000 tracks.

The company is being re-branded as Indie Mobile following a management buyout by Marketing Director Seth Jackson and a team of private equity investors.

“We have always been a music focused company” says Seth, “this re-brand shows our absolute commitment to Independent music and our belief that the 26% market share of the independents can be directly translated into mobile revenues”.

“Mobile is now a serious revenue stream, a strong content showcase and one of the most powerful and personal methods of marketing communication available. It has taken a long time for the labels to wake up to the potential of mobile but I think that time is finally here and I like to think that we played a part in that education process”

Indie Mobile has recently announced mobile deals across 32 territories to distribute realtones, full track downloads, video and ringback tones from labels such as Ninja Tune, Skint, Wall of Sound and Hed Kandi. They licence music from over 70 labels in the UK and run over 40 mobile content portals selling direct to fans on artist and label web and WAP sites.

For more information please contact:

Seth Jackson

0870 90 90 500

http://www.indie-mobile.com

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