Sitoa Unveils Pampered Pet Line-up for its Retailer Network

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New line taps into the $35.9B pet supply market.

Sitoa Corporation, developer of the Sitoa OneSource direct delivery model, today announced the launch of its Pampered Pet catalog. The new line includes a broad range of luxury pet products, designed to tap into the growing market of folks who like to indulge and show-off their pets. The products will be offered through Sitoa's network of authorized on-line retailers.

"The pet industry is seeing a rapid rise in 2005, especially in the pet accessory arena," notes Leslie Berger, GM Giftware and Home Goods, Sitoa Corp., "People with pets want to treat them like a member of the family and they are demanding a higher quality and wider variety of grooming, treats and trinkets for their pets." To meet this need, Sitoa's Pampered Pet offering ranges from trendy to functional, and includes everything from stylish pet jewelry, carriers and clothing, through luxury shampoos, and organic treats. All products in the new line-up are provided by Sitoa's OneSource direct suppliers and are designed with the highest quality fabrics, materials and ingredients.

The luxury pet segment is a fast-growing category with more than $8.5B in sales in 2004. According to the American Pet Products Manufacturers Association, 60 percent of pet owners say they buy gifts for their pets, and 98 percent include their pets on holiday gift lists. In addition, people consider their pets to be members of the family and buy them gifts and treats throughout the year, making this a very stable and lucrative segment.

"We wanted to help our on-line retailers take advantage of the growth in the luxury pet market," explains Cal Lai, President, Sitoa Corp., "the Pampered Pets line-up with allow them to add incremental products and revenues for the holidays and throughout the year." Sitoa's retailer network will begin offering the Pampered Pets products in October for the 2005 holiday season.

About Sitoa

Sitoa is an e-tailing engine that sells products online by leveraging the brands and customer traffic of many of the top online sellers. The company seamlessly connects e-tailers to supplier sources, which ship the product directly to the consumer. In this way, Sitoa is able to manage a low-cost, inventory-free model.

Sitoa is the only company today that provides a complete solution for suppliers and e-tailers. The Sitoa OneSource business model is highly scalable and answers a need in the marketplace for easy access to large product assortment without the risks of inventory. For more information, visit http://www.sitoa.net.

Sitoa and the Sitoa logo are registered trademarks of Sitoa Corporation. Other trademarks and registered trademarks are the property of the companies with which they are associated.

Editor's Contact:        

Laura Berg     

Sitoa Corporation     

(650) 293-9017

laura.berg@sitoa.net

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