Clearwater, Florida (PRWEB) September 27, 2005
In Touch Media Group, Inc (ITOUÂOTCBB), a leading supplier of online marketing services, including paid search advertising and search engine enhanced publicity tools, announced the launch of PixelBay.org bringing pixel based micro-ads into the mainstream.
Pixel advertising involves the sale of 100 pixels, in the shape of a square that is about 1/4 inch wide, to individual advertisers. The ads are then linked to the advertiserÂs web site or the web page of their choice.
The pixel ads are concentrated in groups of 1000 to 10000 squares on the home page of an advertising site. Web traffic is then driven to the pixel ad pages in significant levels resulting in site visitors for the advertisers.
Currently, individual entrepreneurs have enjoyed tremendous success using this system led by Alex Tew of England, whose site launch was announced on the 5th of September, 2005. TewÂs site rose in its Alexa ranking (Alexa.com has been described as the A.C. Neilson of the internet because it ranks World Wide Web sites in terms of visit popularity) from total obscurity to one of the top 1000 sites on the web in just 3 weeks, an astonishing feat. This type of ranking indicates a huge amount of daily visitors. One advertiser who bought TewÂs micro-ads stated that their traffic rose by a factor of one hundred. TewÂs initial site promotion involved just a simple press release distributed via PRWeb.com.
In Touch Media (http://www.intouchmediagroup.com), which recently received GoogleÂs highest rating for search engine marketing expertise, plans to use its entire battery of paid search tools to flood its new micro-ad site, PixelBay.org (http://www.pixelbay.org), with web traffic. ITOU will also unleash its breakthrough publicity service, aptly named Press Direct, to drive world wide traffic to the site.
Press Direct involves the production of search engine optimized articles, which are placed in dozens of the worldÂs largest article content hubs, to proliferate any story throughout the internet. This action is then followed by the placement of search engine optimized press releases with media services such as PRWeb.com, in conjunction with the distribution of the release to its own in-house list of over 10,000 media contacts. One recent ITOU release gained an estimated 400 media pick-ups in just seven days using the Press Direct system.
The Chairman of In Touch Media Group, Bob Cefail, feels that his company is uniquely qualified to bring this cutting edge method of advertising into the mainstream. ÂWe have a vast array of tools to swamp a web site with trafficÂ, said Cefail, ÂBy using Press Direct and search engine marketing we can focus a heavy stream of web traffic on any targetÂ. ITOU feels that the micro-ad industry, although very new, is fragmented and underdeveloped despite the maturity of current internet technologies.
Cefail believes he understands ÂwhyÂ people are attracted to these pixel advertising sites. ÂI went to several of these sites and I found myself compelled to click away at these little adsÂ, states Cefail. ÂI wanted to find out who the advertisers were out of pure curiosity. The thing that was exciting is that the advertisers had some great offers that I would have never have known about if I didnÂt go to the sitesÂ.
In Touch Media is also drawn to this type of advertising because of the demographic it believes pixel based alternative promotions appeals to the most. According to the Pew Internet & American Life Project, (http://www.pewinternet.org), 84% of all American adults ages 18-29, are internet users. This demographic is highly prized by advertisers and is increasingly more difficult to reach through traditional media. A study done by Stanford also reported that the average U.S. internet user is online close to 3 hours a day, easily exceeding average TV viewing time which is now at 1.7 hours a day.
In Touch MediaÂs initial micro-ad effort will begin with PixelBay.org for a mixed bag of ad categories. Over the next seven days ITOU will also announce a series of three additional pixel sites aimed at specific sectors. ÂI want the word ÂpixelÂ to be the next great water cooler phraseÂ, Cefail stated, ÂAnd it is great timing with Christmas coming upÂ.
For More information and media inquiries please contact:
Chairman, Intouch Media Group, Inc.
Tel: (727) 465 0925
About In Touch Media Group
In Touch Media Group (ITOU.OB) is an online marketing and PR firm which specializes in generating website visitors, and customers for its business clients using a combination of effective systems, including search engine advertising, publicity, and other marketing services. The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed website advertising.
This announcement contains Âforward-looking statements.Â Words such as ÂanticipateÂ, ÂbelieveÂ, ÂestimateÂ, ÂexpectÂ and other similar expressions as they relate to the Company and its management are intended to identify such forward-looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein are included with those mentioned in the Company's filings with the Securities and Exchange Commission.
In Touch Media Group, Inc.
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