Look Effects Seamlessly Integrates VFX into Summer Blockbuster: Supercross

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Leading visual effects firm provides economic solutions for production.

Proving that it is sometimes easier and cheaper to modify projects in post production, Look Effects, the Hollywood-based visual effects company whose credits include Into the Blue and CSI: NY, today provided insight in to their work on this summer's nationwide release from Twentieth Century Fox, Supercross, starring Steve Howey, Mike Vogel, Sophia Bush, Cameron Richardson and Aaron Carter.

Look Effects (http://www.lookfx.com), renown for its visual effects work in feature film, television and commercial productions, was brought aboard the project by Steve Austin, CEO and President of TAG Entertainment Corp. (OTCBB: TAGE.OB), for approximately 100 shots as the sole visual effects vendor. Look Effects afforded the production an economic alternative to hiring thousands of extras by digitally recreating and seamlessly integrating a packed stadium crowd for several key sequences in the motion picture. Look Effects' work was so granular that they even added crowd reflections in the helmets of the supercross participants to create the realistic look the filmmakers were striving to achieve. In addition to the crowd recreation shots, Look Effects' work on Supercross included stadium extensions, the removal of unnecessary logos, scores of green screen composites and changing the attire color for various riders.

"Look Effects work on Supercross was absolutely fabulous," said Director Steve Boyum. "Look Effects used their ingenuity and incredible collaborative and artistic skills to add that extra element to this project. The seamless aspects of their work were pretty phenomenal. These guys worked miracles and made the impossible, possible proving to me that sometimes it's more cost effective to work in post especially when you have a partner like Look Effects."

"Wow. A company that actually works with you to solve your problems instead of playing the blame game. I've found a new home at Look Effects," said Editor Brett Hedlund.

"Look Effects prides itself on using visual effects as an economic solution for filmmakers," said Look Effects' Visual Effects Producer Josh Comen. "We were quite pleased with our work on Supercross and enjoyed being able to assist the production with finding an affordable means to bring their artistic vision to fruition. The goal was to have people see this movie and not realize there were visual effects."

About Look Effects

Look Effects is a leading provider of digital effects solutions for feature film, entertainment television and commercial projects with its services including digital effects design, supervision and production, 3D animation, including full 3D character animation and compositing services. Its team of diversely talented artists, designers and producers has pioneered a flexible production model that enables it to achieve stunning results to efficiently realize creative visions. Look Effects is available on the Web at http://www.lookfx.com.

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