René Furterer Creates Public Relations Success with Vocus On-Demand Software

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Vocus, Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that René Furterer, has renewed its software subscription with Vocus to help manage and automate its public relations efforts. René Furterer, world-renowned experts in hair care, specializes in products made of essential oils and plant extracts, designed to reveal and enhance beautiful hair.

Lanham, MD., September 27, 2005 - Vocus Inc., a leading provider of on-demand software for corporate communications and public relations, announced today that René Furterer has renewed its software subscription with Vocus to help manage and automate its public relations efforts. René Furterer, world-renowned experts in hair care, specializes in products made of essential oils and plant extracts, designed to reveal and enhance beautiful hair.

According to Melissa Baker, Group Manager, USA at René Furterer, the company had used PR agencies in the past, but Baker wanted to fully manage all PR activities in-house. She also wanted one comprehensive system that could help centralize information, track activities, and report on results.

“I can easily say that Vocus has been the best decision I have made to help me create a successful department and make the most of our PR dollars. After a year of using Vocus, we generated twice the amount of press coverage than we had when using outside agencies. We're now on track to generate three times the number of placements.” said Baker. “Vocus has helped our PR team gain a lot of credibility within the company by allowing us to graphically showcase our results. We now effortlessly report on what we are doing as a department.”

Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of campaigns and early intelligence on trends unfolding in the press.

“Like every other area of a business, corporate communications is being asked to measure and demonstrate its value,” said Rick Rudman, President & CEO of Vocus. “Our integrated on-demand software suite helps customers track news coverage and activities, and quickly and easily report on their successes.”

About Vocus, Inc.:

Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com or call 800.345.5572.

About René Furterer:

René Furterer is an expert hair care brand with products made of essential oils and plant extracts, designed to reveal and enhance beautiful hair. A pioneer in hair care, René Furterer dedicated his life's work to the following principle: “Beautiful hair grows from a healthy scalp, just like a plant in fertile soil.” This parallel between hair and nature is a perfect illustration of René Furterer's drive to use hair-enhancing active ingredients from nature. René Furterer uses a unique and original method that offers personalized treatments available as a salon service, or take home personal care.

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Erin Lindsay
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