Tracy, CA (PRWEB) September 29, 2005
Fast-growing men's destination Xposed.com has vaulted into second place online for men's lifestyle magazine sites' traffic and popularity, re-branding this week as Savvy.com as it hits the #2 slot and announcing new TV and streaming video partnerships.
Savvy.com's managing director Jonathan Gravenor said the re-branding is integral
to the site's rapid growth and objectives. "We've had a fantastic run growing Xposed.com from a standing start to becoming the world's second most visited male lifestyle site.
"As Xposed.com grew it also evolved - we like to coin ourselves 'Yahoo for Men', an online place providing everything for men. It also became clear that the Xposed name really didn't reflect what we are and who our audience is.
ÂThe Savvy name is a fit with our readers, who are savvy in their attitudes, sophisticated too in their online habits and the quality content they expect.Â Gravenor said Savvy by dictionary definition is about confidence, practical know-how, savoir-faire; being shrewd and in the know; qualities that apply to both the site and its regular visitors.
Savvy.com's hard work is paying off too in delivering high audience retention and repeat loyalty, high page views; and an additional female readership. "We're strong in the young male demographic, but we've got such a depth of content that we appeal to a wide age range. What's also amazing, and a compliment, is that 29 percent of our membership and repeat audience is female."
Alexa.com (an Amazon company) ranks Xposed.com at #1,821 this week, climbing steadily into Alexa's top 1,000 sites. Hitwise, an industry leader in internet measurement, similarly ranked Xposed.com #3 in its top ten men's lifestyle sites among US Internet users in April-June, passing established sites including Maxim, FHM, Stuff and Loaded. In mid-September the site is now number #2 in Hitwise's men's websites category and Alexa's #2 men's lifestyle sites ranking.
The site's pictorial sections feature tasteful photo-shoot layouts and full interviews with top US and international celebrities, entertainers and models, including Supermodel/Actress Amber Smith, Sideline Correspondent Bonnie-Jill Laflin, calendar bombshell Vida Guerra and Model/Actors Nikki Ziering and Karen McDougal. Contestants in Savvy's monthly modeling competition also interact and talk regularly with site members in our forums and blogs within our fast-growing social networking section.
Savvy regularly introduces new content and initiatives, this month announcing a co-branded content deal with Roo Media, one of the Internet's largest streaming video providers. Savvy.com visitors now have access to over 6,000 videos, from music videos to the latest news and sports footage; while the site is also producing original streaming video content for readers, including pictorial photo-shoots and interviews, car and gadget reviews and exclusive clips featuring some of America's most expensive and exotic modified cars.
Savvy.com is a division of California-headquartered Tri-Media Corp., a privately held company. It received 5.3 million unique visits in August, 40.1 million page views; and more than 131 million ad impressions.
Savvy will continue its branded quality photo shoots and up-to-date news, sports and entertainment coverage (updates every 15 minutes 24/7). The site has more than 45,000 articles, introduced a social networking forum earlier this year; and is closing in on 100,000 members.
Original columnists and experts write regular features on women, dating, entertainment, sports, celebrities, fashion, health, relationships, games, gadgets, rides, careers, money, odd stories, humor and continuously updated headlines from around the globe. The site also features tasteful, non-nude pictorials and full length interviews with some of the world's most beautiful and talented young women. Featured models have included Supermodel/Actress Amber Smith, Sideline Correspondent Bonnie-Jill Laflin, calendar bombshell Vida Guerra and Model/Actors Nikki Ziering and Karen McDougal.
Jonathan Gravenor, Managing Director,
Office: (1-888) 293 9539 or (1-209) 832 0241
Cellphone: (1-209) 914 736
Teri Sawers, Marketing Director
Office: 1-888 293 9539 or 1-209 832 0241
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