Santa Clara, Calif. (PRWEB) September 29, 2005
Gary M. Katz, President and CEO of the CommPros Group, has been named day two chair of the Marketing Operations Management track at the Marketing Operations Management (MOM) Symposium 2005 (http://www.momsymposium.com/), scheduled to be held at the Sheraton Los Angeles, November 14 Â15. The honor recognizes CommPros Group's fast-emerging leadership in marketing operations consulting and services for dynamic growth companies.
Katz will also lead a workshop, ÂMarketing Operations: Solving Marketing's Seven Deadly Sins,Â sponsored by the Silicon Valley Chapter of the Public Relations Society of America (PRSA) on October 14 from 8 a.m. to 11:30 p.m. As part of the workshop, he will be joined on a panel by Mikel Irizar, Director of Worldwide Marketing Operations for Symantec, and Mike Shuster, Analyst Relations Manager for Network Appliance. Registration information can be found at http://www.acteva.com/booking.cfm?binid=1&bevaID=96006.
The MOM track includes presentations from JP Morgan, Computer Associates, Scotiabank, Qwest Communications and Marketing NPV. The focus is on solving management problems through the application of best marketing practices for accountability and sustainability. Approximately 500 managers and executives from nearly every industry are expected to register for the event.
ÂThe marketing value chain is coming into sharp focus at companies who must improve efficiency and accountability of traditional marketing,Â said Katz. ÂWe've shifted from gut level 'emotional' marketing of products and services to business-oriented, measurable marketing where Return On Investment (ROI) can be demonstrated and sustained.Â
MOM sessions are also featured in a first-day track that includes presentations from the high tech sector, including BEA Systems, Sun, eBay, Symantec, Adobe, Intuit, IDC and others. The symposium runs side by side with the Digital Asset Management Symposium.
This year's symposium is the fourth successive event for the emerging marketing operations discipline, which marries traditional approaches to marketing, public relations, advertising and sales with the best practices developed by leading corporations and academia. ÂMarketing operations was pioneered over the past several years by Fortune 100 companies to improve shareholder value and ROI,Â said Katz. ÂThrough symposia like MOM and companies like CommPros Group, we're bringing best practices and best practitioners to firms ranging from startups to midsize.Â
About CommPros Group:
CommPros Group, headquartered in Santa Clara, Calif., helps clients leverage their marketing investment through marketing operations, a cutting-edge discipline that reinforces marketing strategy with proven processes and metrics. By using CommPros' "Straight A's" approach to marketing operations, for the first time, small-to-midsize companies can achieve measurable, profitable and sustainable outbound marketing by using the best practices employed by large corporations. More information on CommPros Group can be found at http://www.commprosgroup.com.