Sunset Marketing Retains The Senoff Group for Branding, Communications and Special Markets Penetration

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Sunset Marketing, a high-successful pioneer in serving the exacting needs of the motion picture, home video and music industries, has retained The Senoff Group for branding, communications and special markets penetration.

Sunset Marketing, a highly-successful pioneer in serving the exacting needs of the motion picture, home video and music industries, has retained The Senoff Group for branding, communications and special markets penetration.

The announcement was made by Sunset Marketing founders and principals Rick Cohn and George Horton, who have managed and guided the San Fernando Valley-based marketing specialties firm since its formation in 1970.

Sunset Marketing has amassed a distinct and powerful group of clients since its inception, primarily in the motion picture, home video and music industries. It has developed marketing specialty solutions for such studios as Paramount, Warner Brothers, MCA/Universal, Dreamworks, 20th Century Fox and Disney. Plus such music and recording companies as Atlantic, Warner Brothers, Motown, CBS/Columbia, Elektra and more.

"We see a lot of synergy between Sunset Marketing and The Senoff Group and look forward to working with Pete Senoff and his assembled team", commented Horton. "There are some definite target markets that we plan to enter and penetrate and the time is right for these kind of identity programs. There are also some unique marketing opportunities for increased success that we want to share with our current entertainment industry clients and The Senoff Group can help us meet these goals."

More details will be announced shortly.

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