Clearwater, FL, (PRWEB) September 28, 2005
PixelBay.org, a non-traditional advertising site, which creates internet traffic through the use of the worldÂs smallest ads, generated a startling amount of consumer interest as throngs of online visitors surged to its site in just the first 24 hours of its operation. Thousands of visitors streamed to http://www.pixelbay.org after learning about the quirky little ads displayed on the homepage. The site was officially launched on Tuesday, September 27.
Advertiser reaction was just as strong upon learning about how Pixelbay.org intended to draw consumer interest. Within hours of first hearing of PixelbayÂs unique strategy, dozens of companies were scrambling to confirm ad placement on the site. Pixelbay is banking on its relationships with blogs across the world to get its message out about the worldÂs smallest ad. The story line is simpleÂworldÂs smallest ad versus traditional media giants, a true David and Goliath story.
In Touch Media Group, Inc (ITOUÂOTCBB), a leading supplier of online marketing services, developed the web site in response to the shift in the internet viewing habits of the public at large. Bob Cefail, Chairman of ITMG, feels that advertising has to change with the times. ÂI believe we should follow the lead of many bloggers who are attracting viewers through creative and contrarian web site contentÂ, states Cefail. ÂAdvertisers must develop unique ways to compel visitors to come to their sites. This is why I created the worldÂs smallest ad and am working with the alternative media, such as the blogosphere, to push the word outÂ. Cefail feels that consumer generated media, led by bloggers, are at the forefront of many internet trends.
The micro-ad design seemingly runs afoul of all accepted laws of advertising. Instead of overpowering consumers with imagery and message the little pixel ads, measuring less than a quarter inch by a quarter inch, attract attention because of their tiny stature. ÂAdvertising in general has gotten far too seriousÂ, warns Cefail. ÂAdvertisers should just lighten up and have some fun with a pixel ad. We even developed a cool mascot we call Mr. Pix, who you can find on the PixelBay homepageÂ. This playful attitude regarding advertising is what Cefail feels is the difference between In Touch Media Group and its more traditional industry counterparts.
Businesses can advertise on the PixelBay homepage by buying at least one 10x10 pixel block for US $100, which they can use to display an ad or logo, together with a link to their own site. Pixel ads on the site have included a web site promoting an online fantasy game that is a cross between the stock market and a poker game, currency trading software providers, home owner services sites, blogs, and various small businesses.
Pixelbay is just the beginning of In Touch MediaÂs diminutive ad efforts, pun intended. The company intends to develop other micro-ad sites based on input from individuals involved in the massive multiplayer gaming field. ITOU will be focusing on the needs of internet users ages 18-29 who spend a significant amount of time online. ÂWe have a lot to learn from this generation that lives, breaths and eats technology and all things internetÂ, concludes Cefail.
For more information and media inquiries please contact:
Chairman, Intouch Media Group, Inc.
(727) 465 0925
About In Touch Media Group
In Touch Media Group (ITOU.OB) is an online marketing and PR firm which specializes in generating website visitors, and customers for its business clients using a combination of effective systems, including search engine advertising, publicity, and other marketing services. The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed website advertising.
This announcement contains Âforward-looking statements.Â Words such as ÂanticipateÂ, ÂbelieveÂ, ÂestimateÂ, ÂexpectÂ and other similar expressions as they relate to the Company and its management are intended to identify such forward-looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein are included with those mentioned in the Company's filings with the Securities and Exchange Commission.
In Touch Media Group, Inc.
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