Lakonic Advertising Launches New Identity and Sister Division, Adds Staff

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Lakonic, a Chicago-based advertising, design and interactive studio, has launched a new identity and a sister division, The Volume of Silence, which is a music fanzine and design studio that handles entertainment clients. Lakonic has added staff to support the expansion in design, content and account management.

Lakonic, a Chicago-based advertising, design and interactive studio, has launched a new identity and a sister division, The Volume of Silence (http://www.thevolumeofsilence.com), which is a music fanzine and design studio that handles entertainment clients. Lakonic has added staff to support the expansion in design, content and account management.

Along with the rollout, Lakonic also revealed their new tagline, 'Nothing More. Nothing Less.,' a design philosophy inspired by a Saint-Exupery quote: “perfection is achieved not when there is nothing more to add, but when there is nothing more to take away.”

Owner and creative director, Merrick, believes that their growing client list, staff and partnerships have created a perfect time to launch the new division and will allow for additional offerings that will follow by years end.

“Lakonic is about to make a very loud statement. We have remained under the radar in the past because, well… we don't talk much,” joked Merrick about their name which is a synonym for brevity. “This is just the beginning of how we plan to end our silence and step up as a major player. The revisited Lakonic identity and The Volume of Silence will undoubtedly push us to the next level. We need this, the fans and artists need this and, we think, Chicago's music and advertising communities needs this, too.”

The Volume of Silence provides a forum for fans and artists to meet and discuss music. Fans can speak up about their passions and for under-appreciated artists that deserve to be heard. Artists can broaden their fan base through magazine exposure, or promotional design services ranging from album cover art and websites, to photography and music videos. (The Volume of Silence webzine is expected to launch October '05.)

From Merrick's perspective the new division serves an invaluable dual-purpose.

“The Volume of Silence is Lakonic's top-tier, corporate design services in informal clothes and at a discounted rate. Not only can we help fans connect with artists and vice versa, but we also create a test bed for alternative media solutions that will provide vital, real-life experiences for projects of a more non-traditional vein, something we can also transfer into the corporate sector. In short, The Volume of Silence is a creative outlet for our team that also happens to be an on-going focus group that we actually enjoy.”

About Lakonic

Chicago-based Lakonic Advertising, Inc. is an independent advertising, design and interactive studio that offers innovative, focused and strategic solutions for a for a variety clients, from non-profits to Fortune 500 companies. Clients include Budweiser, Motorola and Urchin. For more information, please visit http://www.lakonic.com.

About The Volume of Silence

The Volume of Silence, a division of Lakonic Advertising, is a budget-conscious design studio and fanzine dedicated to those involved or in love with the music industry. With a passion for music, a talented team and a strategic network of partners, The Volume of Silence is able to provide everything from CD art to broadcast-quality music videos at a price even starving artists can justify. For more information, please visit http://www.thevolumeofsilence.com.

For more information please contact:

A. Currey Dorris

Lakonic Advertising

877-LAKONIC

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