New Psycho Therapy Clothing Company Offers 'Fashion Therapy'

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Fashion therapy: wear your emotions on your sleeve. Mental health off the couch and suddenly vogue.

Freud, Jung and Skinner all had their moment, but now is the time for a new type of therapy. Psycho Therapy Clothing is a new company that designs t-shirts that allow people to express to the world their individual neuroses, phobias and obsessions. The front of each shirt offers an actual psychological condition, while on the back is featured the dictionary definition. This unique wearable therapy enables people to get off the couch and on to the street--expressing not only their good taste, but also their unique psychological state of being.

While this line is perfect for both edgy fashionistas and thoughtful intellectuals, PTC also offers shirt suggestions for those celebrities who can't help themselves from making headlines:

Tom Cruise – Abnormal. 1. Deviating from the normal, accepted standards of society. 2. Unusual or unexpected. 3. Not normal. Try also: Control Freak, Egomaniac.

Katie Holmes – Brainwashed. 1. Persuaded by propaganda. 2. Forced indoctrination resulting in the rejection of old beliefs and acceptance of new ones. Try also: Co-dependant, Repressed.

Angelina Jolie – Sex Object. 1. A person regarded primarily as the focus of sexual attraction. 2. An object of sexual gratification. Try also: Oral Fixation, Type “A” Personality.

Brad Pitt – Fear of Intimacy. 1. The inability to bond with others, share emotions, and to commit to a stable, lasting relationship. Try also: Emotionally Unavailable, Paranoid.

Paris Hilton – Narcissist. 1. Excessive love or admiration of oneself characterized by self pre-occupation, lack of empathy, and unconscious deficits in self-esteem. Try also: Exhibitionist, Hedonist

Launched in July 2005, Psycho Therapy Clothing is the brainchild of New York based filmmaker Keith Knight. As a member of the Directors Guild of America, Knight has worked on films with many of the A-list celebrities who inspired his company. “At about $20 a shirt I thought this was a more cost-effective way to work out inner demons,” jokes Knight of his collection. “The high price of therapy these days had me thinking that I could help people with their psychological issues and their wardrobes at the same time.” The shirts can also be sent anonymously to people who just don't get the hint.

Shirt prices start at $19 and are offered in XS, S, M, L, XL. Each high quality 100% cotton shirt is offered in women's, men's and children's sizes of either the classic T or tank. The collection is available exclusively at and at select stores.

For more information on Psycho Therapy Clothing, please contact Marla Russo of Bella Public Relations at 212-868-8183.

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Marla Russo
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