AP9 SimpleEscapes Arms Parents with Tips and Savings for Teen Read Week 2005

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AP9 SimpleEscapes Encourages Families to Reinforce Reading Skills at Home

AP9 SimpleEscapes encourages families throughout the nation to hit the books during Teen Read Week 2005, October 16 – 22. National assessments indicate that nearly 70% of eighth graders read below the “proficient” level and the same holds true for twelfth graders. That's a staggering number of children who are nearing adulthood and are still struggling with basic reading comprehension skills.

Parents can check with their local schools and libraries to learn more about literacy programs their children can participate in, such as Teen Read Week 2005. In addition, AP9 SimpleEscapes asks parents to take an active role in their children's development by encouraging reading at home.

AP9 SimpleEscapes is an entertainment savings program that offers member families an affordable means to purchase books, games and other items that support a reading-friendly lifestyle. Members can purchase gift cards online through DealPass for major bookstores, toy stores and retailers at a savings of 20%.

AP9 SimpleEscapes offers parents these tips that will help your teen build the reading and comprehension skills needed for life beyond the classroom:

-- Be a role model. Children learn by example; make sure they see you reading and writing.

-- Make it a family affair. Read, watch, listen and discuss news on the television and radio as well as books, and newspaper and magazine articles.

-- Take an interest in your children's interests. Capitalize on their passion in a particular sport, hobby, musician, historical genre or other topic by locating books, magazine articles, biographies, DVDs, television shows, special events or concerts and other related materials that you can explore together.

-- Plan Family Game Nights. Spelling and language games -- such as Scrabble, Trivial Pursuit and Boggle -- are a fun way to reinforce language skills.

-- Incorporate reading and comprehension skills into your children's everyday lives. By having your children create shopping lists with you or enlisting help to find deals using store fliers, you are providing them with meaningful real-life skills.

-- Give the gift of reading. Give your children a gift subscription to a magazine they like or give them a bookstore gift card and let them go on a “shopping spree.”

-- Encourage writing through journaling. Teens need to self-express, whether it's via an online journal, a beautifully bound journal or a no-frills composition notebook.

-- And most important of all, tell them how proud you are of them. Teens crave positive feedback and will treasure your heartfelt praise. Better yet, write them a note that they can read and re-read for years to come.

AP9 SimpleEscapes also offers its members savings on hundreds of family activities, theme park admissions and travel reservations.

About AP9 SimpleEscapes

AP9 SimpleEscapes is a leading membership discount program offered by Adaptive Marketing LLC. Headquartered in Stamford, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at DealPass.com, an online portal for Adaptive Marketing membership programs. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs, such as AP9 SimpleEscapes.


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