MyCollegeMarket.com, a College-Only Social Marketplace, Launches 3-Campus Competition

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MyCollegeMarket.com, the premier auction site designed by and for college students, today launched a competition among UCLA, UC Santa Barbara, and University of Michigan to see who can get the most user registrations and active auctions. The winning school will get a milk and cookies party at the end of the school year.

MyCollegeMarket.com, the premier auction site designed by and for college students, today launched a competition among UCLA, UC Santa Barbara, and University of Michigan to see who can get the most user registrations and active auctions. At each school there is an "Ambassador," in charge of getting the most usership out of his fellow students. The Ambassador for UCLA is Brian Gilmore, Junior, for UCSB is James Oberhausen, Junior, and at University of Michigan is Taylor Nichols, also a Junior.

The ambassador of each school will also be the school champion, as well as earning his way to be a part of the MyCollegeMarket team. The winning school will not only receive fame and glory, but all registered users at that school will get a Milk and Cookies party. Also, the three ambassadors are encouraged to work together, with separate incentives if all three schools meet a certain goal in student registration.

In this competition, the three Ambassadors will work closely with the MyCollegeMarket team in order to be most effective at bringing new users to the site. The ambassadors are allotted a budget and are given some ideas, but the rest is up to them. Some of the more traditional ideas include posting and handing out fliers around school, while some of the more innovative techniques include slapping a MyCollegeMarket.com sticker on a beer bong at a frat party. MyCollegeMarket.com believes the more innovative the tactic, the more effective the advertising.

By the end of the competition, the founders of MyCollegeMarket seek to have a better understanding of what works in marketing to advertisers' most desirable demographic, the 18-24 year old college student. While websites such as facebook.com and collegehumor.com provide significant outlets to this demographic, there is still no evidence to suggest which method of advertising -- traditional, Internet or otherwise -- is most effective in reaching college students. MyCollegeMarket.com's campus competition will not only help hone the marketing strategy for the company itself, but also it hopes to inform the greater corporate world as well. The founders of MyCollegeMarket will also be blogging the progress of the contest at http://www.mycollegemarket.com/blog, providing insight into the marketing techniques being used as well as weekly updates on the standings of the contest.

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Andy Ramsay
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