Young Immigrant Entrepreneurs Capitalize on Hip-Hop Jewelry and Bling-Bling Culture

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Three entrepreneurs, all not older than 23-years-old are creating a buzz in the hip hop industry with their hip-hop jewelry designs and mass production. All of them are first and second genration immigrants providing a greater appreciation for this country's financial and other freedoms.

David Levich, co-owner of hip-hop jewelry website Icedoutgear, has seen his family go through some hard times in his twenty three years. His family escaped the persecution of Jews in the former Soviet Union, first moving to Italy and then finally making their way to Los Angeles. David grew up not knowing his family name - they had changed it to "Gasperian" to avoid persecution. Only recently was he able to finally use his true family name - "Levich" and reclaim his heritage.

David is one of three co-owners of bling-bling manufacturer and designer company called Iced Out Gear. His partners in the business - Eric Liberman and Dan Gershon both come families of immigrants who came to this country for a better life. The company that David founded before being joined by his two high school friends sells such items as hip-hop jewelry, LED belt buckles, pimp cups, which are very popular among college students as pimp costumes for Halloween.

“I would say that for us, coming from families of immigrants makes it easier to appreciate the freedoms and opportunities that this country offers us,” says David, “it was tough at first to get this bling-bling business going, but we’ve seen how poor people are in other countries and how little opportunity there is there to advance, so it doesn’t seem as hard as what our families had to go through to get us here.”

Keeping those memories in perspective helps the hip hop entrepreneurial crew stay strong during lean times as well as appreciate the good times more. There are very few places in the world today that a group of young immigrants can create such immense business success in a short period of time. Much of the credit is given to the fact that Iced Out Gear designs and manufactures their own hip hop jewelry and because of this they are able to offer many styles that their competitors in the business of bling bling do not have. Unfortunately in this business there is very little respect for trademark law, and this is why Icedoutgear works so diligently at constantly creating new hip hop jewelry designs that will be at the forefront of the bling-bling fashion trends. Some of Icedoutgear’s most popular designs have been with their belt buckles which they sell retail on their website as well as to their wholesale jewelry clients, who then retail the name belts and buckles in kiosks and stores across the country.

In many ways, the company owners feel that being immigrants is a blessing to them because it allows them to understand and appreciate the opportunities available to them to a different extent. “The American Dream” – the concept that people can come here, work hard and create a better life for themselves – is what empowers so many immigrants across this country and Icedoutgear is just one example of this.

For press inquiries you may contact Eric Liberman at or via phone at (818)407-0094 ext. 310.

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Eric Liberman
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