New York Business Announces Launch of Online Favors Store Specializing in Unique Gifts

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Red 3 Enterprises Inc., a small New York company, announces the launch of their new online store, Gifts and Otherwise, featuring unique gifts, favors and wedding accessories.

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the market for unique gifts.

Gifts and Otherwise, an online retail store specializing in unique gifts, favors and wedding accessories has announced the launch of their site at The store represents the first business venture of New York start-up company Red 3 Enterprises Inc.

Michael Abbatiello, one of the proprietors of the online store, started the company less than two months ago with her fiance. "With my wedding coming up next year, I realized there wasn't an online store that had everything I wanted," she said. She hopes this new business can help fill the void in what she calls "the market for unique gifts."

When asked what precisely a “unique gift” was company co-founder Michael Wangner said, "The variety has a lot to do with it, people like things that are new to them and they love to give gifts that are uncommon. The larger the selection, the better your chances are of seeing a product you've never seen before. Many of the products also allow customers to customize the colors and design and even personalize gifts with names or personal messages."

Mr. Wangner's background in the technology field was a key factor in the decision to open an Internet retail store, although Ms. Abbatiello's expertise in gifts and favors was the primary inspiration when selecting products for the new store to carry.

The online store is the only the first business venture of little Red 3 Enterprises Inc. and it promises not to be the last. "We're definitely going to expand," said Wangner, "but we're doing it in a controlled fashion. Once Gifts and Otherwise has established itself on the web and been proven a success we're going to branch out into other areas of online retail."

Currently, the privately held corporation consists of just a handful of people, but that could all change with Gifts and Otherwise. Mr. Wangner estimates that his company could begin hiring in just a few months. "E-Commerce is a tricky business. It can grow rapidly and we're prepared for that. With luck we may be able to create some jobs in New York by next summer."

Gifts and Otherwise officially opens for business this month. Look for unique gifts, favors and wedding accessories at

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