Sesame Workshop Teams with Make It About Me! to Produce Photo-Personalized Books

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Sesame Workshop, the nonprofit educational organization behind Sesame Street, and Make It About Me! announced the signing of a licensing agreement to bring Elmo, Cookie Monster and other characters from Sesame Street to children's homes with photo-personalized books that star the children themselves. Using digital or printed photographs, the books present the child fully interacting with the Sesame Street characters.

Sesame Workshop, the nonprofit educational organization behind Sesame Street, and Make It About Me! announced the signing of a licensing agreement to bring Elmo, Cookie Monster and all the other favorite characters from Sesame Street to children's homes and hearts with photo-personalized books that star the children themselves.

The highly personalized books, which debut with a storybook this fall and more books slated for 2006 and beyond, will feature Sesame Street's friendly characters in familiar Sesame Street settings along with a photo of a child seamlessly integrated into the action so they become part of the story. Children are sure to be thrilled when they see themselves interacting with their favorite Sesame Street characters.

“We are excited that a company with the depth, grounding and strong educational commitment as Sesame Workshop would choose to partner with us to bring these personalized books to children,” said Make It About Me!'s Michael Anthony. “Our books support the Sesame Workshop educational curriculum by presenting the child in activities that promote literacy, numeracy and cognitive skills development.”

Scott Chambers, Vice President of Publishing, Home Video and Audio at Sesame Workshop, indicated the customized books fit perfectly into his company's strategy of adding innovative ways of reaching its target audience.

“We think this will be a wonderful way to engage children in reading, and we're sure our audience will delight in seeing themselves with their favorite Sesame Street friends,” Chambers said in announcing the agreement.

The books can be ordered via Make It About Me!'s website, http://www.makeitaboutme.com, at which a customer enters information about the child and uploads or mails in a photo. The book which is personalized on every page, the cover, spine and back cover is shipped in 10 business days. The first Sesame Street storybook scheduled for fall 2005 will be priced at $29.95.

About Sesame Workshop

Sesame Workshop is a nonprofit educational organization making a meaningful difference in children's lives around the world. Founded in 1968, the Workshop changed television forever with the legendary Sesame Street. Today, the Workshop continues to innovate on behalf of children in 120 countries, using its proprietary research methodology to ensure its programs and products are engaging and enriching. Sesame Workshop is behind award-winning programs like Dragon Tales and Sagwa, The Chinese Siamese Cat and ground breaking multimedia productions in South Africa, Egypt and Russia. As a nonprofit, Sesame Workshop puts the proceeds it receives from sales of Sesame Street, Dragon Tales and Sagwa products right back into its educational projects for children around the world. Find the Workshop online at http://www.sesameworkshop.org.

About Make It About Me!

A division of CustomAbility LLC, the company introduced the Amazing Alphabet Adventures in 2004 using personalization technology it developed over a number of years for consumer and business-to-business communications. The process blends a child's photo into every scene, so that the images are detailed and natural looking. The company employs a creative team of designers, artists, writers, educators and technologists to produce products that are both educational and fun for children.

Contacts:

Lisa Orman

KidStuff Public Relations

608-767-1102

Pam Hacker

Sesame Workshop

212-875-6225

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Lisa Orman
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