Callgen and Eyeblaster Announce Partnership

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Callgen and Eyeblaster have today announced a partnership to push the development of the emerging Cost-Per-Call market.

Callgen and Eyeblaster have today announced a partnership to push the development of the emerging Cost-Per-Call market. Eyeblaster, the provider of unified digital marketing can now serve Callgen adverts across its network of 4000 websites, including search engines like MSN and Yahoo, using its new Agency Campaign Manager (ACM).

Cost-Per-Call is gathering pace quickly, with publisher networks, agencies and advertisers growing together into a new industry. Callgen was first to market in the UK and has a decisive advantage, with a proprietary system and a partnership with a licensed telecommunications provider.

About Callgen

Callgen Ltd is a privately held UK-based company. Callgen represents the convergence of telephony and the Internet, delivering a pioneering performance-based advertising model to UK online advertisers.

The premise of the service is to generate qualified leads through the use of special trackable freephone numbers that are promoted through online advertising. The service is easily embedded in most online and offline advertising formats from banners and buttons to rich media.

http://www.callgen.co.uk

About Eyeblaster

Eyeblaster is the global leader in rich media ad technology and a worldwide provider of unified digital marketing solutions. Eyeblaster provides interactive agencies, advertisers and publishers the first single solution to create, deliver and manage all forms of digital advertising through one powerful Web dashboard. The Eyeblaster platform enables clients to deliver communications across multiple digital channels with 100% user control and no reliance on a 'middleman vendor' anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Los Angeles, Chicago, San Francisco, Detroit, London, Barcelona, Hamburg, Tokyo, Sao Paolo and Sydney, with product development facilities in Israel.

http://www.eyeblaster.com

Media Contact:

Warren Berdo

+44 (0) 8709 336600

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Warren Berdo
Callgen Ltd
+44-0-8709-336600
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