FDS Further Commits to Health of Franchising with Web Site Launch

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Publisher of The Franchise Magazine launches a free online magazine to benefit the UK franchise industry.

Franchise Development Services Ltd (FDS), one of the longest established and most prestigious franchise consultancy groups in the UK, has committed further resources to the long-term health of the UK franchise industry with the launch of a free online magazine. TheFranchiseMagazine.net (http://www.thefranchisemagazine.net), will widen the scope and reach of FDS' printed publication, The Franchise Magazine (TFM).

Since its foundation in 1981, FDS has shown continued commitment to the development of franchising through its franchise consultancy services and printed publications. FDS maintains a strict policy of only accepting TFM advertising from British Franchise Association (BFA) members or Business Format Franchises. With the launch of http://www.thefranchisemagazine.net, the company aims to spread its message of ethical and effective franchising to a wider audience.

The site was launched with the October/November edition of TFM to celebrate the magazine's 20th anniversary. Already containing more than 200 articles and free to all Web surfers interested in franchising, http://www.thefranchisemagazine.net is updated regularly with news and views and contains advice, guidance, company profiles and features from the printed magazine, presented in a Web-friendly HTML format.

FDS Director Christian Seaman, who is spearheading the project, says the site has already received a positive response from visitors and search engines with more than 100 registrations before the official launch. "The site's technology, which was developed in-house, is exciting in itself," he says. "It integrates the latest features such as CSS layout; RSS feeds, which alert users to new entries on the site; high accessibility; and a clear, user-friendly design. The aim is for our RSS feed to become a valued source of franchising news for our readers and anyone interested in franchising."

According to the latest NatWest/BFA UK Franchise Survey, magazines remain the most useful method of recruiting franchisees, but use of the Internet has also seen a fairly dramatic increase. The key to TFM's 20-year success story is the marriage of high-quality features and advertising with effective UK distribution through channels including newsagents, JobCentres, banks, resettlement centres, hotels and exhibitions. TheFranchiseMagazine.net is the latest addition to this arsenal and will bring even greater brand exposure for TFM advertisers.

FDS Managing Director Roy Seaman comments, "The launch of http://www.thefranchisemagazine.net is an exciting development in the history of TFM, which has grown to 150 plus pages in each edition. With the magazine now also available online, we hope to educate more people and facilitate the recruitment of franchisees for even more franchisors."

About Franchise Development Services, Ltd. (FDS)

FDS specialises in providing advice and guidance to prospective and existing franchisees and franchisors worldwide through its network of 14 franchisees and associates. Its publications, which include The Franchise Magazine, European Franchising and The United Kingdom Franchise Directory, are industry leaders with TFM heralded as the "UK's Best Selling Franchise Magazine" by WHSmith. For more information about FDS, please visit http://www.franchise-group.com.

The Franchise Magazine's new online magazine is available for view at http://www.thefranchisemagazine.net. High resolution photographs are available upon request.

Media Contact:

Christian Seaman


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