Factiva Upgrades Mobile Capability

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News and sales leads delivered to on-the-go executives and sales professionals on mobile devices.

Factiva®, a Dow Jones and Reuters Company, today announced that its Wireless Beta program, "Factiva Mobile," is now available to all customers leveraging Factiva.com, Factiva SalesWorksSM and Factiva Companies & ExecutivesSM. It will provide time-pressed, mobile executives with access to business news and company information that will help them to more effectively prepare for sales calls, meetings, and business planning, anytime and anywhere.

"As Factiva continues to provide information where, when, and how our customers need it, mobile delivery has become an important part of our vision," said Alan Scott, chief marketing officer at Factiva. "The capabilities offered by Factiva truly give executives a competitive edge by arming them with the most current facts about their customers, prospects, competitors and markets."

Compatible with BlackBerry® devices, Factiva Mobile for Factiva SalesWorks and Factiva Companies & Executives delivers snapshots of key information for more than 1.5 million companies worldwide, including company news, financials, contact details, executive lists, stock quotes, and more.

Sales executives using Factiva SalesWorks will be able to gain current information about a customer or a prospect up to the moment they enter their contact's office. "C-level executives value sales people that have that level of preparation and understanding of their business," Mr. Scott said.

All Factiva.com users will have the option to deliver news updates from their Track folders to a mobile device. Track is a current awareness service that delivers relevant news based on news tracking statements set up by each user. By selecting "Mobile" for e-mail format, they will receive plain text email delivery, specifically formatted for their mobile device. While Track updates have been delivered to mobile devices for years, this new option to retrieve stories from headlines provides a cleaner, tighter format that will visibly improve the user experience.

In addition, Factiva is working to improve the overall user experience for mobile users. Through its "de-duplication" Beta, Factiva will enable customers to eliminate identical or similar articles delivered to their BlackBerry. By eliminating multiple versions of the same article, this Beta addresses a frequent concern of mobile customers who need to manage incoming information in a limited viewing environment.

About Factiva®

Factiva, a Dow Jones & Reuters Company, provides essential business news and information together with the content delivery tools and services that enable professionals to make better decisions faster. Factiva's unrivalled collection of more than 9,000 credentialed sources includes the exclusive combination of The Wall Street Journal, the Financial Times, Dow Jones and Reuters newswires and the Associated Press, as well as Reuters Fundamentals, D&B, and Bureau van Dijk company profiles.

Factiva's innovative, XML-based and Web services-enabled technology platform provides access to this rich content collection via Factiva's role-specific products or through customized enterprise, group or personal solutions. Executives, information professionals, marketers, salespeople, and other professionals can easily monitor and understand the latest news, market trends, and business challenges relevant to them – directly from the Microsoft Office and job-specific applications they use every day.

For more information visit: http://www.factiva.com/press.

For more information:

Shannon Sullivan

Factiva Global Public Relations - Americas

Ph: +1 609 627 2312

Fax: +1 609 627 2310

Email: shannon.sullivan@factiva.com

Melanie Surplice

Factiva Global Public Relations – UKI, CEMA, APAC

Ph: +44 207 542 8837

Fax: +44 207 542 6686

Mob:+ 44 799 056 1117

E-mail: melanie.surplice@factiva.com

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Shannon Sullivan
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