Simply Audiobooks Announces the Dawn of Direct Sales

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North America's top audio book source adds sales of books on CD and tape to its unlimited online audio book rental service.

After pioneering the unlimited audio book rental model and rapidly becoming the largest online audiobook rental company in North America, Simply Audiobooks announced today it has expanded its service offering to include direct sales.

The company will now sell audio books on conventional CD and cassette tape, in addition to renting books on CD. The company will be aggressively pricing sales, as it has done with rentals, and expects to make significant gains in market share in 2006.

According to Simply Audiobooks CEO, Sean Neville, entering the sales market is just one of several initiatives planned for the company this year.

"Our online audio book rental model was only the beginning," said Neville. "We recently began acquiring content licenses and now we have entered the physical sales market. We are also beta-testing consumer direct download of audiobooks, which will give us the broadest product base of any audiobook company, online or offline."

Estimated at over $2 billion, the audio book sales market is one of the fastest growing segments of the publishing industry. Sales increased 14 per cent from 2002 to 2003, according to the Audio Publishers Association.

Along with its commercial initiatives, Simply Audiobooks' contributions to industry growth include online and offline promotional campaigns aimed at raising awareness of the audio book industry. The company has also brought audio books to libraries, schools and hospitals through its philanthropic efforts.

About Simply Audiobooks (

Simply Audiobooks is North America's top audio book source, offering direct sales and unlimited rentals online. Launched in 2003, the company was the first to offer an unlimited rental model for audio books on CD, with free direct-to-door delivery and no due dates or late fees. Simply Audiobooks now sells audio books on tape and CD, offering thousands of titles in multiple genres, including fiction, non-fiction, business, spiritual, classic and children's literature. The company has offices in Toronto, Buffalo and Las Vegas. For more information visit

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Alyson Fernandes
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