New Service Gives Charity Shoppers More Giving Power"

The CauseShopper Directory officially launched today, giving cause-minded shoppers an exclusive list of businesses that donate profits to charity.

Frederick, MD (PRWEB) January 5, 2005 -- The CauseShopper Directory officially launched today, giving cause-minded shoppers an exclusive list of businesses that donate profits to charity. Every business listed gives at least ten percent of profits to charity, and many donate 100% of profits. More than 80 businesses are listed in the directory, with more being added weekly.

The CauseShopper service is the first time that such a list has been compiled. Internet search technology helped locate the businesses, which are scattered across the country and range in size from small mom and pop" operations to large multi-million dollar firms like the company Newmans Own.

The purpose of the directory is to provide shoppers with a central list of businesses that support their favorite causes. It also provides a new marketing channel for qualifying businesses to find targeted prospects more likely to buy for charitable reasons.

Shoppers can select businesses by product and service category, review descriptions of offerings, find locations, explore what charities are supported, and obtain company contact information. Links to company websites and online reviews are provided where available.

The service fills a growing demand by consumers to shop their conscience" and make purchase decisions based on the community involvement of a business, and not just price. Online shopping has given consumers unprecedented access to multiple providers, and detailed information about businesses, allowing them to be more selective with their purchases.

One of the charities supported is DC Central Kitchen, a charity that serves DC area homeless by providing meal distribution and culinary work opportunities. Robbert Egger, the Founder of DCCK, believes the CauseShopper service is part of a growing trend. "By supporting businesses that support the community, CauseShopper customers are at the forefront of an exciting new movement that links good business with good deeds. It's the future, today."

One of the businesses listed is Small Dog Electronics, a computer retailer in Vermont. According to Small Dogs VP of Marketing, Dawn D'Angelillo, their support of charity is good for everyone involved. "Donating a percentage of our profits for use within our larger community has a direct effect on our company's long term health. Being included with other like-minded companies on CauseShopper.com helps us reach consumers who use their purchasing power to improve lives," said D'Angelillo.

About The CauseShopper Company
The CauseShopper Company was founded in 2004 by John M. Huff, a small business owner who operates a trademark research firm for small businesses and entrepreneurs. Mr. Huff has studied the concept of community-business partnerships for several years. The company operates through its Frederick, MD headquarters, and provides listings for businesses in all fifty States.

You can access the CauseShopper Directory at http://www.causeshopper.com or call 1-888-627-5225 to list your business or suggest a business to be included in the next edition.

For More Information:
Interview Contact: John Huff, President
Ph. 1-888-627-5225
info@causeshopper.com
http://www.causeshopper.com

The CauseShopper Company
PO Box 1616
Frederick, MD 21702
Ph. 1-888-627-5225

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